Building and maintaining a strong brand requires a person who is properly trained for the task. In this sense, understanding How much does it cost to hire a branding professional? It is an important step to study the investment, qualify the sector and give it more professionalism.
Here, you will learn where to find these specialists, the cost of hiring them, and tips for having an expert in your company. Follow us and find out more!
Where to hire a branding professional quickly?
Having access to individuals with solid knowledge and valid experiences with brands makes it easier to hire them. That's why we've selected three talent sources where you can find and hire a branding professional without wasting time. Check them out!
Freelance platforms
Sites like CROWD, 99Freelas and Workana connect contractors to experts in an agile and practical way. These platforms work as intermediaries, offering a base of qualified talent in various areas, including branding.
It works simply: companies publish demands or use search engines to find ideal profiles. Interested professionals apply or receive invitations. Once everything is agreed between the parties, the hiring takes place.
The advantages of using platforms include speed, security, a variety of talents and flexibility in negotiating terms and values. However, please note that fees are usually charged for the intermediation service.
Therefore, these solutions are ideal for specific projects or when the company needs specialists to complement its internal team.
job sites
There are portals focused on admission with signed card; that is, with the due rights guaranteed by the Consolidation of Labor Laws (CLT).
These platforms make it easier to connection between companies and professionals interested in formal employment relationships.
job sites How Indeed and Vagas.com.br work is as follows: employers post their opportunities, detail requirements and filter candidates according to specific criteria.
Candidates, in turn, find vacancies segmented by sector, region and hierarchical level, being able to send resumes and monitor the status of the selection process.
Using these sites offers benefits such as reaching a variety of specialists interested in CLT, talent pools at different levels, and automated screening tools. However, please note that this solution generally does not guarantee payment or delivery of contracted services.
Directly on the professional's websites and social networks
Another way to find and hire a person who works with branding is by accessing portfolios and digital platforms.
Many experts maintain websites with detailed information, customer testimonials and demonstrations of your services.
Social networks such as LinkedIn, Instagram and Behance They are also widely used to showcase work, share insights, and interact with potential employers.
The channel provides greater proximity to candidates, as well as greater clarity about the professional's style and experience. Therefore, it is recommended for those seeking specific talents or who wish to understand the creative process in depth before formalizing the hiring.
It is worth noting, however, that the method may require more time to find qualified profiles, nor does it guarantee delivery of the service after hiring and payment.
How much does it cost to hire a branding professional?
The cost of hiring a brand specialist varies depending on several factors that directly influence the budget.
A contractor's demand is a fundamental aspect. Therefore, broader demands, such as creating a complete visual identity or brand repositioning, tend to be more expensive.
A project complexity It also impacts spending, as tasks such as market research and strategic analysis require more time and resources.
A hiring modality is another important point. Admissions via CLT, for example, include labor charges and benefits. The PJ modality, common among freelancers, allows for more flexibility, but requires clear agreements on scope and timeframe.
O number of hours necessary and the professional seniority are also crucial to understanding the value. Specialists with more experience and specific skills can charge more than juniors, for example.
Other factors include turnaround time, level of customization, and whether the work involves staff or additional support, such as designers e copywriters.
In general, we can say that the values for full-time employment under CLT start at around R$4.500 per month.
But, as we said, this number depends on a series of aspects related to the project.
To find out how much it costs to hire a branding professional with precise numbers, request a quote with CROWD.
What is the role of the branding professional?
The person who works in the area works in building, managing and strengthening brands, aligning strategies that create connections between companies and their audience. The specialist analyzes the market, defines the brand's identity and implements actions to increase its perceived value.
Among the main deliverables of the branding professional, we can highlight:
- development of visual identity: creation of elements that represent the brand;
- building brand positioning: definition of how it stands out in the market;
- competitor analysis and audit: assessment of competitors’ strategies and differentials;
- tone of voice definition: choosing the language that reflects the brand’s personality;
- market and target audience research: understanding preferences and behaviors;
- strategy development: planning to strengthen brand perception in the market.
With these deliveries, the professional works to ensure that the brand is recognized and valued, contributing to its differentiation and impact compared to competitors.
Tips for hiring a good branding professional
To start hiring on the right foot, understand the project in detail. After all, identifying the brand's needs and the work objectives helps to align expectations and select a specialist with the appropriate experience.
In this sense, it is important consider seniority. More experienced people are recommended for strategic and complex projects, while specific demands can be carried out by intermediate-level professionals.
Another valuable tip is to check if the specialist has the support of a qualified team. Having designers, writers and analysts working together with the branding expert can enrich the result, ensuring a more collaborative and creative process.
We also pack any plan an onboarding so that the employee fully understands the company's culture, values and positioning. This understanding right from the start can accelerate and drive the work forward.
Other aspects that need to be considered are:
- portfolio review to assess the quality of previous work;
- defining a schedule clear and achievable;
- establishment of a open communication throughout the project.
Practices like these increase the chances of a productive partnership and results that truly add value to the brand.
Hire a branding professional with CROWD
In this content, we saw that the hiring a properly qualified person can transform the brand, strengthening strategic positioning and visual identity.
Now, imagine accelerating the development of your marketing project safely and quickly. With CROWD, your project can do it.
We are a talent platform that connects your needs with the best branding professionals. All of this is done quickly and efficiently.
Our solution is ideal for companies and projects that need experts to deliver exceptional results..
We guarantee a secure process: payment is only released after approval, and all intellectual property belongs to whoever hires the service.
Furthermore, confidentiality is protected, and the specialists work in a completely flexible manner, without employment ties.
With a diverse base and rigorous curation, CROWD combines technology and expertise to find the perfect expert for your project.
This means less bureaucracy, more speed and highly qualified talents.
So, transform your business with CROWD!
Request a personalized quote now and see how simple, fast and safe it is to hire highly qualified branding professionals ready to boost your brand:
