If you are thinking about forming a marketing squad and you know what? how much does outsourcing cost If you are interested in this sector, you have come to the right place. Here, you will learn about the main professionals who are required for this team, the cost of services provided and where to find these experts.
Follow us and find out the details!
How much does it cost to hire marketing outsourcing?
One of the great advantages of hiring professionals on an hourly or full-time basis is, precisely, their variable value. And, specifically in the case of marketing, investment varies significantly, depending on several factors.
In this way, it is influenced by:
- number of professionals involved
- contracted hours
- project complexity
- level of expertise required
- among other factors
For example, when hiring a team with three different specialists, the average investment is around R$10. It is worth noting that this number is a estimate, not being fixed, and may change depending on the factors mentioned.
In order to help you estimate the costs of hiring a marketing outsourcing company, we have selected the main professionals required, as well as the costs involved. Check it out!
Digital marketing specialist
O digital marketing specialist is responsible for plan, execute and optimize online marketing strategies. He works with search engine optimization (SEO), digital advertising, social media, email marketing, among other tools.
The deliverables of this professional include: developing content strategies, media plans, executing digital campaigns and performance reports.
The average salary for a digital marketing specialist is around R $ 8.700 per month, according to Glassdoor. Keep in mind that the amount may vary depending on the level of experience, the complexity of the tasks and the time dedicated to the project.
traffic manager
This expert creates, manages and optimizes paid campaigns on platforms such as Google Ads, Facebook Ads and other ad networks. Its main objective is to attract the maximum number of qualified visitors to the company's website, maximizing the return on media investment.
In your routine, the traffic manager performs tasks such as creating and optimizing ads, reporting performance, analyzing traffic data, and adjusting campaigns.
As we have seen, the monthly remuneration of this professional varies depending on their experience and the complexity of the campaigns. However, it is usually around R$3.200 monthly. In addition, some experts charge fees according to the amount invested in ads. Therefore, negotiate.
content manager
O content manager, in turn, acts on creation, planning and management of a brand's digital content. In this way, it works to maintain the relevance and consistency of messages transmitted on the web.
As deliverables, the manager offers editorial calendars, detailed guidelines, SEO-optimized content and engagement reports.
Regarding remuneration, the average salary of a content manager is usually around R $ 3.200 per month, according to vagas.com.br. Remember that it is essential to consider the scope of the project and the volume of content managed to have more accurate values, okay?
Video editor
This professional is responsible for transform recordings into ready-made videos for marketing campaigns, social media, websites and other digital platforms. He makes cuts, adjusts and assembles scenes, as well as incorporating visual effects, soundtracks, subtitles and other elements.
Their tasks include: editing promotional and institutional videos, tutorials and content for social networks, always in line with the brand's identity.
The average salary of a video editor is de R$2.125, and can be found higher or lower depending on the complexity of the project and the time invested.
Editor and copywriter
These digital writing specialists perform different functions, although they both work with the same subject matter — which is creating texts.
O editor focus on production of informative content, such as articles, blog posts, e-books and institutional materials, aimed at educating and engaging the public. copywriter aims to create persuasive texts, aimed at conversion, such as advertisements, sales pages, marketing emails and slogans.
In terms of remuneration, the editor has an average salary of R$3.800 per month; whereas the copywriter, has an average salary of around R $ 9.000 per month.
Reviewer
O accountant analyzes written texts to ensure they are correct and well structured. It checks grammar, spelling, punctuation, coherence and cohesion, ensuring that the content is clear and error-free. In addition, it can suggest improvements in the flow of the material and the writing style.
Among the deliverables of a proofreader are texts revised and ready for publication, such as articles, e-books, reports, social media posts and institutional materials.
As with other professionals, the average salary of a proofreader varies according to the amount of work and the complexity of the texts. In general, it is R $ 1.645 per month.
Social media
O social media manager manages and creates content for social platforms of a brand aiming to increase its digital presence and engage the public. He plans posting calendars, develops visual and textual content, interacts with followers and analyzes metrics.
Your routine involves delivering editorial calendars, social media posts, performance reports, engagement strategies and digital marketing campaigns.
Your average salary is R$1.404. However, we would like to emphasize once again the importance of considering the necessary experience, project complexity and contracted hours.
Graphic designer
Ultimately, the design professional is responsible for create visual elements that communicate the brand's identity and message. He works on developing logos, layouts for printed and digital materials, as well as infographics and presentations.
This expert's deliverables include: visual arts for campaigns, brand visual identity and design of promotional materials — such as leaflets, banners and posts for social media.
The average salary of a graphic designer usually changes depending on the complexity of the projects and the volume of work, generally remaining around R $ 2.870 per month.
Important points when hiring marketing outsourcing
When hiring a marketing squad through outsourcing, you need to observe certain characteristics that are particular to this model.
First of all, it is essential clearly understand the business demands, such as marketing objectives, the target audience and the specificities of the market in which the company operates. After all, a detailed briefing helps to select the right professionals and define clear expectations.
Form a complete team is another very important aspect. The company must ensure that outsourcing covers all necessary areas, avoiding overloading other employees. Having a multidisciplinary team ensures that all marketing fronts are well served.
A seniority of contractors also deserves attention. It is important to check the experience and expertise of people to ensure that they can handle the complexity of projects and bring consistent results.
Other points to consider include transparency in communication, clarity in costs and the possibility of contract adjustments if necessary. Ensuring a solid and structured partnership maximizes the benefits of outsourcing and contributes to the success of marketing strategies.
Where to hire marketing outsourcing quickly
We have seen in this content that a marketing squad, via outsourcing, can count on professionals such as managers, writers, designers and others. Proper training of this team helps the business achieve its goals.
But, as you can imagine, finding the right people for so many different roles is not always a simple task. As a result, the process can be long and complex.
An excellent option for those looking for agility is CROWD. With our solutions, you can assemble a tailored and complete team for the project demands in up to 14 days.
With CROWD, you decide whether you want to hire professionals on an hourly or full-time basis. This way, the services will be provided according to the company's needs and budget.
In addition, we also offer the possibility of replacing team members at no additional cost. This way, the project is assured of a top-notch team from start to finish.
So, put together a squad tailored to your needs. Get in touch and request a marketing outsourcing budget with CROWD!
