If you've made it this far, you probably already know that producing blog content helps attract more visitors, generate leads, and increase online sales for businesses of any size.
Your challenge now is to decide how to produce quality content: buy blog content? Hire freelance writers? Produce in-house?
To help you, we have listed the best options for buying blog content according to your company profile:
Buy blog content: options for micro and small businesses
Hiring blog article packages
There is a simple way that can help to feed your blog with quality content to attract the right audience: buy packages with a stipulated amount of articles.
This strategy is excellent for micro and small companies with limited funds and that need agility and efficiency. Request your quote directly from writers here.
Hiring copywriters on freelance sites
Micro and small companies can also hire professionals through freelance service websites (99Freelas, GetNinjas or Workana). On these platforms, it is possible to find qualified writers who produce good content for business blogs.
The main difference here is the time this takes from the entrepreneur: you will need to manage the entire process yourself. That is, you will need:
- Create an account on one of these sites.
- Register the briefing with all the information necessary to start attracting people interested in the project.
- Wait for professionals to forward their proposals and portfolios for analysis.
- Select the one that best fits your company's profile.
- Get in touch to close the deal with the writer.
- Make payment on the platform to start content production work.
The final review as well as the release of payment for this professional will also be part of your day-to-day. With the challenges of running a micro or small business, maybe you don't have as much time to run this project the way you want.
But if you have the time, this is also a good alternative to feed your company's blog.
Hiring social media writers
It is also possible to find good professionals who dedicate their time to working exclusively as content producers, but without being associated with a platform or website that outsources this type of work.
This type of professional can be easily found in groups related to content production on Facebook, LinkedIn and Telegram.
Although it seems like an easy solution, the reality is that hiring this type of professional can be quite laborious. Not every freelance writer has well-established processes for producing content, and you'll need to carefully select one.
If you opt for this alternative, look for writers who have a website and an active blog. This already separates them from the novice professionals and provides more security for you.
Buy blog content: options for medium and large companies
Full service digital marketing agency
Full service agencies are responsible for all content project management. They are the ones who analyze and hire copywriters, review all the materials produced, pay the professionals and commit to meeting the planned deadline.
You only need to approve the produced content. Even publication can be carried out by the agency as well.
Agencies capture the needs of clients and transmit this to professionals, providing greater agility and peace of mind for those who hire.
In addition, because they have a very well-organized and experienced team in managing remote professionals, they are able to absorb a greater demand for work when necessary.
It is a good alternative for large and medium-sized companies looking to produce content for their blogs in a scalable way, with quality and fast delivery. All of this, of course, for an amount that fits your budget.
Assemble an internal content team
Medium and large companies already have a marketing team, responsible for managing all the strategies necessary for the company. One possibility would be to incorporate one or more analysts specialized in blog content production and digital content creation into the team.
This alternative is indicated for companies with an established content strategy and that can afford the increase in payroll, selection and professional training costs.
Blog Article Buy Case: How High Volume Content Production at Scale Positively Impacted QuinStreet's Business
QuinStreet is a company that operates in the performance marketing segment.
They needed to hire a team of copywriters specializing in education to create quality content, with fast delivery and that were effective within the strategy. All this, of course, for an amount that fits your budget.
Because they have a small team, it would be difficult for the QuinStreet team to manage all the remote professionals (the writers and proofreaders), the approval and publication of around 100 blog articles per month.
Crowd took on the task of setting up and managing the entire content production team for QuinStreet's blogs.
This intelligent management, with a project manager figure and centralization of payment for remote professionals, was fundamental for QuinStreet to choose Crowd as a partner, since the contracted service not only supplied the demand for content, but also integrated all the management of the project.
This frees up time for the QuinStreet team to focus on the heart of the business: the content SEO strategy.
There were 22 months of project, more than 2 thousand content for blog produced — about 100 articles written, revised and published monthly.
In 2019, QuinStreet's educational portals had 60 million hits and generated around 100 enrollments for higher education institutions. The company's revenue was R$ 27 million.
With this ability to acquire students without the need for a scholarship, Quero Educação acquired the operation of QuinStreet in Brazil in January 2020.
Fernanda Hecht, Online Media Manager at QuinStreet, tells us about her experience with Crowd:
As you can see, there are all kinds of possibilities to buy blog content for all types of businesses.
Betting on companies that outsource content production and manage the project as a whole is the ideal choice to ensure a good use of your budget and not take up your time while you are running your business.
Need content at high volume and scale? We set up and manage all content production for blogs for large and medium-sized companies.
Request your personalized quote and learn more about how Crowd can help your business succeed with content marketing.
