The online universe is in constant growth and with an increasingly active audience. And this evolution became even stronger after the Covid-19 pandemic, which hit the entire planet in early 2020.
Proportionately to this scenario, the job market in the digital environment is also on the rise. The demand for professionals in the area suffered a sudden growth in recent times and, therefore, there are many vacancies available.
If you like this wide universe of the internet and have the desire to become one social media copywriter, you are in the right place.
Throughout this article, we will talk about this market and how to do well in the profession. It's important to know what it takes to get started and be a successful social media writer. So, read on!
What Does a Social Media Writer Do?

As the name implies, the social media editor is responsible for taking care of the texts of customer profiles. This involves interacting with followers as well as promoting products and services.
This professional's functions are basically to update social media, track engagement and plan publications on the network. which looks a bit like the social media.
It is worth noting that having experience in the field of web content writing It's a big plus, but it takes some complementary skills to be a social media copywriter.
Some techniques required in the two roles are quite equivalent. This is because the area of Digital marketing has basic skills for all the positions it covers. Some of them are:
- understand what a sales funnel is
- know how to create a persona
- search keywords
- know seo techniques
To be a social media writer, you must have a basic technical knowledge of each of these skills just mentioned. However, in social media, some details differ from other functions, such as:
- shorter and more objective texts
- type of language used
- conversations with followers
- selection of images and videos
- post planning
At first glance, the social media editor seems to have a lot of functions, doesn't it? But wait, not everything is what it seems.
From now on, let's unravel a little more about this professional. Keep following.
Types of social media copywriters

Being more direct about the profession, the social media writer is practically a multitasking professional. However, some market opportunities may offer other functions.
For you to understand better, social networks provide a sea of features to explore. From them, the professional can make a good targeting of the texts for the persona and target audience. There are countless ways to achieve high and good engagement.
Therefore, there are some different possibilities to work in the field of social media copywriting. Continue reading and check it out!
Subtitles
The primordial and basic in the profession of copywriter for social networks is to be able to produce texts for subtitles of customer profiles. Currently, the most used networks in Brazil are:
- YouTube
- TikTok
The style of language and publications differs between each of them. Therefore, it is interesting to understand that subtitle texts must be well thought out. For example, LinkedIn is a platform aimed at the professional, career and job market.
Instagram and Facebook, on the other hand, allow for lighter language. On Pinterest, the image is paramount, but there is a good space for the caption – which is also essential on this network.
Videos
As mentioned, YouTube is the most used network in the country, according to the Digital report 2020, produced by We Are Social and Hootsuite. Therefore, YouTube cannot be ignored in this market.
As you may already know, it is a platform for exclusive video publications. You may wonder: where does the social media copywriter come in? This professional is in the text of the narration, in the information that appears in the images or even in the description of the video.
It's important to remember that it's not just YouTube that accepts video submissions — despite being the strongest in the segment.
Instagram, Facebook and LinkedIn, for example, also allow for this type of post – Reels, for example, is a key tool for engagement on Instagram.
Images
Who has never seen a carousel on Instagram, filled with images with tips or information, throw the first stone. This has been a widely used strategy on the social network.
And, once again, the role of the social media copywriter. He is responsible for assembling the information that will be inserted in the images. This is a function that requires tremendous technique to be objective and clear.
It is not at all pleasant and positive to find, for example, an image full of information and polluted in the Instagram feed. Therefore, it is necessary to know how to be well succinct, so that the message is not compromised.
Ads
Last but not least, there is that social media writer who is better at writing texts that catch the attention of those reading them.
Advertising essays are widely used in marketing strategies. social advertising, which are those paid publications that appear on the timeline of the social network, while browsing through the posts.
Advertising texts differ from the others, as they need to draw the attention of those who are in it. A social ads strategy aims to make the user perform a specific action: click on the ad to be redirected to another page inside or outside the social network.
How much does a social media writer make

Well, we have arrived at the part that is perhaps the most interesting to all professionals who wish to continue in the area. After all, there are several opportunities to act as a social media writer.
Before talking about values, understand that remuneration can vary according to the hiring model, experience and segment you intend to follow. To understand better, let's explain.
There are currently three possibilities to practice the profession. Are they:
- Hiring through the Consolidation of Labor Laws (CLT), that is, signing the employment card.
- Outsourcing work as a legal entity, being able to be an individual micro-entrepreneur.
- Acting as a freelancer fixed or punctual, which can also be like MEI or PJ.
In this first case, it is necessary to analyze which is more advantageous. CLT offers many benefits, such as FGTS, INSS, 13th salary, vacations, among others. However, it also generates high costs for the employer, which consequently affects the professional's salary.
Experience is another key factor in defining the amount of compensation. Naturally, those who have more knowledge, time in the market and achieve good results will be better remunerated.
Adding to that, the niche also makes a difference. There is the professional who does everything and there is the one who specializes in just one function. What will direct how much you will earn is the specificity of the position and the amount of demands.
Now let's get down to business. According to the Vagas website, the salary of a social media writer varies between $ 1.083 and $ 2.278. However, this is an average of values reported by candidates who registered on the page.
Therefore, it is not difficult to find opportunities in the job market that pay a higher amount. The important thing is to focus on your qualification to guarantee the best chances in the area.
Job market for social media writer

At the beginning of this article, we said that the internet universe is expanding. Many users are connected and connected in social networks. To contribute to this scenario, the restrictions imposed by the Covid-19 pandemic led many companies to operate in the virtual world.
To exemplify, a report made by Workana on the 2020 freelance market, more than 67% of entrepreneurs had to develop solutions to continue selling online. The one that appears first is the social media management.
As a result, the demand for digital marketing professionals had a considerable rise. The Mercado Freelancer 2020 survey, conducted by Rock Content in early 2021, showed that over 63% of respondents said they work with redaction, 34% with digital marketing industry and 32% with social media.
With all these numbers, we can understand that there is a lot of field available to the social media writer. This professional can work directly for companies that need the service or for marketing agencies, whether CLT or PJ, in person or remotely.
However, the freelance market has been embraced by many professionals in the field. It's just that, in this modality, the social media writer can provide services to several clients and companies, without having to create a direct link, in addition to registering on specific platforms for freelancers.
Skills and Competencies for the Social Network Writer

Now, we come to a very important topic. What does the market expect from a social media writer? What does it take to be an excellent professional in the field and do well?
Some skills and competencies are required by companies during the process of choosing who will perform the function — which is normal and plausible. So if you want to enter the market, it's important to pay attention to them. Want to know what they are? So follow with us!
Skills
Social media is very volatile. While bringing positive returns, any mistake can be crucial. From the moment you want to pursue a career, your main objective becomes to succeed in the profession, right?
Therefore, the social media editor must have important skills to work in the area, such as:
- write and edit texts in a captivating and persuasive way
- optimize posts based on customer target audience
- be aware of current affairs
- provide clarity in the texts
- update knowledge
- have creativity
- program ideas and organize them
Fluency in foreign languages is a key differentiator in the skills of a social media writer. It is important to go beyond Portuguese to do well in your career.
Currently, English is considered a basic language by the vast majority of recruiters. What can make you different is having knowledge in other languages, such as Spanish, French, German, among others. This expands your range of possibilities in the market.
Competencies
It's no use having countless skills if you're not competent at what you do. For this, it is necessary to answer: “Am I making life easier for the client, at the same time that I make him look good on tape?”
I mean, is your work being based on commitment? Does it solve customer problems? Is it giving results? The answers to these questions will guide your skills.
They are very important in the search for a solid and successful career. We separate some essentials:
- Transparency: be honest with your customer.
- Organization: Plan ahead so as not to delay deliveries and ensure quality.
- Initiative: be proactive in promoting improvements and seeking to solve possible problems.
- Adaptation: be flexible to adapt to changes and bring new ideas.
- Prediction: seek to visualize the problem before it happens. Prevent risks.
- Feedback: know how to receive and give feedback, they are important for your professional growth.
Courses and certifications to become a social media writer

It all starts with knowledge — and knowing never hurts. To be a recognized professional, you need to be up to date and understand the area in which you intend to work.
Therefore, we separate some courses free and paid to help you on this journey of becoming a social media writer, check out:
- Engage – Content Planning and Production, from Nowall School
- Digital Marketing for Beginners, by Mirago
- Digital Marketing – 23 Courses in 1, by Diego Davila and Phil Ebiner
- To understand social media, by HubSpot
- Amplifying your content for social media, by HubSpot
- SEO and Content Marketing, by Editora Hacker
- Instagram connection, from Nowall School
- Conversion Copywriting, from LinkedIn Learning
How to get social media writer jobs

After understanding a little about the profession, skills, competencies and remuneration, it's time to finish with the ways to finally enter this market.
For you looking for jobs CLT, it is possible to find opportunities on traditional job sites, such as catho e Jobs, and in LinkedIn.
Now, if you want to consolidate your career as a professional freelancer, you can choose the jobs you want to do on business platforms for freelancers like Crowd Community.
Did you like to know more about the profession of social media writer? How about being part of our team of freelancers? Make your free registration right now on our platform and receive job proposals from large and medium-sized companies.