With the advancement of technology, customer and company behavior has changed. And how to follow this development?
Crowdsourcing has been used in the most varied business models, achieving expressive results. but this new mindset can meet different needs within a startup. Discover effective ways to use crowdsourcing.
Research
Not always with the attention it deserves, surveys are the great source of knowledge to know what and how works in a project or business.
Because it is an assertive method, it has relatively high costs. Therefore, many managers opt for reports and surveys of secondary data; which may jeopardize a final assessment.
Customers are increasingly empowered to expose opinions and talk about products and services. And crowdsourcing, in turn, found its place in this market by reducing costs and maintaining excellence and security in research.
Different platforms, such as SurveyMonkey ou Google Forms, allow the creation of increasingly complete surveys to provide data, from questionnaires to response graphs.
Even the way research is disseminated has changed and can be carried out in different media, achieving different effects. This change gives autonomy to companies that opt for surveys, as they can use their channels to measure opinions whenever necessary.
It is possible to conduct a survey through the interaction of followers on social networks with likes and comments about a new product or service. With a mailing, a complex survey can be answered by one of the predefined profiles of your audience.
Ideas
The foundation of crowdsourcing is in collective knowledge, that is, different people with different skills in the same purpose. incubators and accelerators startup make good use of this principle.
In order to make business models become real activities, professionals with complementary knowledge contribute their expertise in initial projects or specific difficulties.
The research already mentioned is also the source of good ideas and solutions that, sometimes, are not so clear without external opinions – whether from an expert or the customer.
Big brands have already invested in great ideas through their public with contests, either for the launch of a new product ou improvements. Consumers suggest their ideas and the most creative and possible ones become real. With prizes, customers get excited and insist on participating in the brands they consume.
Features and production
Ideas are essential, but how to put them into practice effectively? Does your company have all the necessary manpower?
As we have already shown in our blog, it is possible to participate in ideas that have already left the drawing board, such as the Local Motors. Different perceptions and skills around a product and service in preparation.
From packaging to the final concept, crowdsourcing can contribute to new business steps. It's getting it right more often with the exchange of information and different perspectives on the same project.
Communication and technology
Every company needs to think about communication and relationship strategies with its audiences, as well as using technology in the right way. For this, a communication and marketing department or the direct hiring of one or more programmers is not essential.
With crowdsourcing, you can find freelance experts and get great results, from your business's visual identity to the device app.
With increasingly plural communication and numerous social networks, it becomes more effective to hire freelancers according to the strategy. The same thought for technology professionals, who can build a new website or develop an e-commerce for their company.
To facilitate this search for good professionals, CROWD provides a platform with more than 30 thousand communication and technology professionals. Just put together the briefing and send a proposal to the best profiles. From the first contact to payment for the job, everything is done with CROWD.
It's cost effective, it's practical, and it's for your business.
Get in touch with CROWD to find the best freelancers in one place for your projects.
