It may seem like a complex term, but don't be scared, maybe the growth hacking area is all you need right now. To start understanding this term, let's translate it:
growth: growth
Hacking: shortcut
It was clear that this is a professional responsible for finding shortcuts in managing accelerated growth in companies. That is, something very important in the market.
Where did it start?
It all started with Sean Ellis, now CEO of Growthhackers.com, who became recognized as a specialist in startup growth, something that caught the attention of many people. Thus, he assisted in the development project of several companies. For these companies to continue to grow, a professional with knowledge of consumer psychology, marketing technology and processes was needed. And with that came our darling Growth Hacking.
According to Sean, this is “An area whose goal is true growth. Everything that is done must be scrutinized for its potential impact on scalable growth.”. He wrote an essential article for any CEO: “Find a Growth Hacker for your startup”
How is the market?
The search for complete professionals like this is getting bigger!
Startups need to reinvent themselves to gain more attention in an intensely competitive market. When someone emerges capable of taking the company to another dimension, he becomes very desirable. This could be the chance you've been looking for to renew yourself professionally, don't you think?
It is important to know that not all companies are prepared to receive a Growth Hacker on their team. This professional brings with it changes, nuisances and a lot of action.
What does it take to be a Growth Hacker?
First, be dissatisfied with the results, look beyond growth, shortcuts, improvements, and easier and more practical ways to reach your goals. According to Sean, the Growth Hacker is “a person whose real goal was growth”.
You need to know very well about digital marketing strategies. It's important to know about A/B tests, analysis of Google Analytics data, tinkering with automation software. All this load – and a little more – help this professional to identify problems and find the best opportunities.
What to expect?
This professional will handle low budget. It is important to know how to use creativity and innovation to attract great results. In that case, Digital Marketing will be your biggest partner.
There is no magic formula and don't think you will work alone, a good Growth Hacker needs a good team. This professional is linked to the product, service, usability and content team. That is, it is not possible to solve all problems alone!
What are you going to work with?
- social Network
- Blog
- SEO / SEM
- UX
- analytics
- Guerrilla marketing
Phew, is it over? No! This is just a quick guide to familiarize you with this area. Did you like it? Do you think you are prepared to venture into the Growth area? You can find out more about the subject with courses and workshops to understand the best ways to become the best Growth Hacker you can be.
Mastertech is a 21st century skills school that transforms people through immersive courses and bootcamps and the BootcampdeGrowthHacking is one of them. Sign up and learn more about this area and how to become a GH.
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