The company's demands have grown and you've realized that you need hire a freelance traffic manager? Freelancing is a viable alternative because it fits exactly to the business's needs and budget.
Below, you will understand the amount needed to invest in this professional and how to hire him/her safely and quickly!
How much does it cost to hire a freelance traffic manager?
A monthly remuneration of a traffic manager is estimated at R$ 3.186, in 2024, with an average monthly salary of R$2.593, according to Glassdoor.
As a freelancer, the professional usually charges per hour of work. Therefore, the total amount should be adjusted according to the hours actually dedicated to the project.
Experience and complexity of the project also influence the price. traffic managers More experienced and more complex projects may require a higher charge.
Additionally, some experts choose to charge a fixed amount combined with a percentage of the investment in advertising. The practice can facilitate cost forecasting and align interests.
Therefore, it is important to discuss with the freelancer the most appropriate payment structure for your project in order to meet specific needs.
Where to hire a freelance traffic manager
Once you understand how much it costs to hire a traffic manager, it’s time to find out where this specialist can be found. Check out some freelance options!
Service platforms
There are specialized websites (such as CROWD, 99Felas e Workana) that connect companies and professionals. This is a practical solution that offers good value for money.
The platforms work as intermediate, making it easier to find and hire qualified freelancers. You can then access profiles, evaluate their qualifications and negotiate working conditions — all safely thanks to the intermediation service.
The benefits of this type of site include: access to a wide range of talent; hiring flexibility; and the ability to compare multiple proposals. So, opt for this type of site when you need speed and access to a vast pool of experts.
It is worth noting that most platforms charge service fees — which can impact the final cost.
Professional websites and social networks
Experts who work freelance generally invest in their own digital presence, maintaining websites or blogs that demonstrate their skills and experience. They also use social networks as LinkedIn to build and maintain authority and visibility in the market.
Therefore, you can search on Google or these platforms to find profiles and work samples. This will allow you to evaluate the expert’s skills and style in more depth.
For companies, these sources are useful for identifying and hiring highly qualified professionals. By searching for websites or social media profiles, you can analyze portfolios, recommendations, and previous interactions.
Among the benefits of this modality is the direct access to the portfolio and ease of trading. At the same time, the research may take longer and hiring has no guarantees.
Types of activities expected of a traffic manager
In addition to understanding where to find this professional, it is interesting to revisit some of their main duties. Let's go!
Traffic strategy
A traffic manager develops strategies to drive qualified visitors to your website. They analyze data from previous campaigns and identifies the best channels and tactics to maximize return on investment. A well-designed strategy can increase your company's visibility and attract a more engaged audience, which tends to result in higher conversions and sales.
Campaign optimization
This professional adjusts and refines campaigns to improve performance. He monitors key metrics, performs A/B testing and adjusts targeting and budgets as needed. Continuous optimization helps ensure that your ads are reaching the right audience and generating the best possible results. The idea is to save resources and maximize the effectiveness of your campaigns.
Reporting and data analysis
The traffic manager also creates detailed reports on the performance of the actions and studies the data to understand the impact of the strategies adopted. It presents insights and recommendations based on information, helping the company make informed decisions about future campaigns and necessary adjustments.
Things to Consider When Hiring a Freelance Traffic Manager
Professionals who work independently should be viewed from a different perspective than those who are hired in a traditional way. Remember that this is the hiring of a service provider and, therefore, certain precautions must be taken to ensure a great partnership.
Focus on deliverables and be clear about the specialist's responsibilities
A traffic manager is not responsible for creating content, developing websites or managing social media, for example. Their activities focus on optimizing and managing campaigns to attract qualified traffic.
Therefore, keep in mind that hiring the management service you need to stick to what this expert actually does in your routine, okay?
Hire a manager according to the expertise required for the demands
Specialists of different seniority levels have different experiences and capabilities. Therefore, avoid hiring a junior traffic manager and demanding mid-level skills, for example. Make sure that align your expectations with the expertise of freelancer to ensure that it meets demands with the expected quality.
Don't overload the professional
Do not delegate excessive responsibilities to a single traffic manager. A single professional will not always be able to manage all aspects of marketing or technology alone. Therefore, hire different specialists for specific tasks to ensure the effectiveness of the tasks.
Prefer professionals with established processes
Managers with a proven method to deliver results ensure greater consistency and quality. So, avoid relying solely on ready-made templates, as a robust process includes customization and specific adjustments to achieve the main business objective.
Provide complete information and be available
In addition to sending key work-related data, set aside about 30 minutes for meetings if necessary. This will help clarify any doubts and ensure that the freelancer fully understand the project — therefore, your deliveries will be more accurate.
Hire a traffic manager safely and quickly with CROWD
Throughout this text, we have seen how to find and hire professionals in the field, right? Now, we want to show you a practical way that is tailored to what your project needs: Hire a traffic manager with CROWD.
With our solution, you ensure efficient hiring with full protection. Within 12 hours, you will receive quotes for the work, according to the demand presented. And, after hiring, payment is only released to the expert after final approval, ensuring delivery.
Furthermore, all rights to the work are transferred to you, and the confidentiality of your information is protected. This way, your company can count on secure work.
Furthermore, the professional signs a non-employment relationship term when starting work. Thus, the relationship between the business and the freelancer remains within the scope of the provision of services, contributing to legal compliance.
Don't waste any more time searching in different places to find the professional your company needs. Hire quickly and safely.
