How to work with Digital Marketing in 2024

You've certainly seen several opportunities to work with Digital Marketing, haven't you? In fact, many indicate the segment as promising and full of chances for anyone looking for a new job.

But do you really know what a professional in this area does? Can you imagine where and how to start working in Digital Marketing? 

If you have questions or even have no idea about these answers, rest assured! It's precisely these scores that we're going to talk about here.

Contrary to what many say or what it may seem, Digital Marketing is not “all one thing”. 

This sector is very broad, has several areas and has increasingly qualified and specialized professionals. In that sense, you have a huge range of chances to take advantage of!

So, follow along here to understand everything about Digital Marketing as a professional opportunity, how you can use your skills and how you can start working with the segment.

The advantages of Digital Marketing 

Before getting into the subject of digital, we need to ask another question: do you know what Marketing is?

It's a lot of questions for a single text, isn't it? But these answers will be fundamental for you to be able to perfectly understand the professional field.

In a simplified way, we can say that Marketing is the area that studies market relationships. That is, it analyzes and measures data and behavior of companies, their customers, competitors, suppliers and other subjects that interact with each other.

That said, let's talk about Digital Marketing? 

With the internet, market relations have changed considerably and, now, a good part of the contacts that happen between all these characters we are talking about is virtual.

Thus, companies saw a great opportunity to improve this relationship and, therefore, began to apply their Marketing techniques on the web.

Offline, a Marketing professional can create a campaign to publicize a new product by following these steps:

• Studying the best channels.
• Analyzing the best media – pamphlets, magazines, newspapers, among others.
• Choosing content.
• Activating the campaign.
• Analyzing the result.

In “online” Marketing, this can be done in the same way: customer study, means and media and elaboration, dissemination and analysis of the result. In this case, everything (or a good part of it) is carried out over the internet, being created, disseminated and analyzed by virtual means.

The great advantage of Digital Marketing is that it is completely measurable. That is, professionals can know exactly the result of their work.

So, companies manage to be more precise in their marketing investments in order to obtain better responses from markets and, especially, from customers.

In addition, Digital Marketing allowed brands to expand their territories and improve their market practices.

Did you see how important it is to understand what Marketing is in order to understand digital? 

How to work with Digital Marketing

Remember the example we gave about the “offline” Marketing campaign? 

For the creation and distribution of a pamphlet, for example, the following professionals are needed: designer, copywriter and distributor of the pieces. It will also be necessary to send the file to a printing company to print all the material.

This already assuming that the company has a logo and visual identity, ok? Otherwise, the brand must develop a branding work before even proceeding to create the part.

In the digital universe, the same process happens. However, it will demand different professionals, media and channels.

So, if a brand wants to create an advertising campaign on Instagram, for example, it will need a social media manager, graphic designer, c copywriterocontent, traffic manager, among others.

Do you see how everything is very similar between offline and online? Digital Marketing is just an “extension” of “traditional” Internet Marketing. Therefore, it needs to be done with discretion and professionalism.

For this, each of the various areas of Digital Marketing needs to be occupied by duly qualified and specialized professionals.

So, forget the idea they sell that Digital Marketing is a “one-stop package”. Quite the contrary, it is broad and made up of several different “subareas” that need to talk harmoniously.

And this fact, in reality, is a great advantage for you, who want to work in the segment. After all, this considerably expands the possibilities and allows each professional to specialize in what they do best.

To summarize, we can divide Digital Marketing into 4 major areas:

1. Contents
2. Design
3. Media
4. Technology

Want to know details about each one of them? So, see below.

Contents

Content can be understood as everything that is seen, read, heard and that has some kind of user interaction. Thus, images, videos, texts, audios and other formats are considered content that help to build and strengthen a digital presence.

As you can see, they are very different materials and require different techniques for their creation.

Therefore, different types of knowledge and skills are needed for the development of deliverables, such as:

• Advertising and SEO-optimized copywriting
• Videos 
• Social Media Management
• Among others

In this sense, they can work with Digital Marketing focused on professional content such as copywriters, videographers, social media and marketing analysts in general.

If you are thinking of a career producing content for the web, also check out the content below:

• How to get more Content jobs at Crowd

• Web content writer: what he does, how much he earns, job market, skills and training courses

• Social network editor: what he does, how much he earns, job market, skills and training courses

What are the ways to work with Digital Marketing

You've checked out the various “areas within the area” of Digital Marketing. He also saw that they are varied and require different knowledge and professional skills.

But, in addition to all that we talked about, there is a great advantage of working in this segment. These are the various ways to act as a Digital Marketing professional. And what does it mean?

You can be hired as a collaborator in a different company, specialized in Marketing (even in a specific segment) or work as a self-employed professional, providing services to other organizations.

Next, we talk in more detail about these ways to work with Digital Marketing. Check out:

Permanent job 

The famous formal employment contract (CLT), using the rules of the Consolidation of Labor Laws, is still very common in the digital field.

Thus, there is the possibility of hiring full-time or part-time, in addition to carrying out the work in person or remotely.

Companies from different segments can look for professionals to work within their own Marketing sector.  

But the organizations that most hire people to work in the area are the agencies. they can be full service (offering all Digital Marketing services) or specialized (such as Social Media agencies, for example).

You can find job openings in CLT format at:

• Job sites: Vagas.com, GlassDoor, Linkedin, Revelo and others.
• Websites of companies and agencies.
• Job groups on social networks.

Disadvantages: work reduced to the demands of the company.
Benefits: CLT labor benefits.

Freelancer

Another very interesting way to work with Digital Marketing is to be a freelance professional, that is, who works autonomously.

In this case, the professional is completely free to choose who he wants to work for and how he will do it, within the agreement with the client. It is quite common, for example, for activities to be carried out remotely, in the famous home office.

Opportunities for content, design, media and technology freelancers can be found on online platforms such as:

• Crowd
• 99 Freela
• Workana
• Get Ninjas
• And others

Important: in this modality, you will need a CNPJ to act as a freelancer. Many companies, agencies and platforms require the professional to issue an invoice. It is possible to be a freelancer with a CNPJ of MEI (if what you do is within the list of permitted occupations) or a CNPJ of another category of formalization of companies. 

Disadvantages: possible instability of demand.
Benefits: flexible working hours and the possibility of scaling the business.

Tips for working as a Digital Marketing freelancer

Digital Marketing requires knowledge and mastery of its techniques. The professional who decides to occupy this new space in the market must keep up to date.

Working immersed in digital means looking for news almost daily. And those who are not prepared for this may be swallowed up by the market.

As you saw, the space for professionals it is very diversified and, therefore, has opportunities ranging from audiovisual to the programming area. 

But, to stay in the business, it is necessary to have some differentials. So, we separate some tips for you to succeed as a Digital Marketing professional.

Check out:

1. Get to know social networks

Having knowledge about digital media is a mandatory skill for the Digital Marketing professional. More than an institutional website, the face of brands and companies in social media communication is essential for the relationship with the public.

Getting to know social networks goes beyond understanding about features and metrics. It is about understanding their language and mode of interaction to identify opportunities. 

Social networks like Instagram, Facebook and Linkedin are a universe that undergoes transformations and updates every day. Therefore, it is important to keep an eye out and interpret what may or may not be important in a project.

Tip: Take care of your profile too, not just your customers. Share relevant content and build your personality. This is also observed by those who hire a professional in the area, okay?

2. Find your place

As has already been said, Digital Marketing has numerous aspects and work possibilities for communication professionals. And, for those who want a space in this scenario, it is essential to know what they want to work with so as not to get lost.

The Digital Marketing professional usually knows a little about everything, but it is necessary to seek specialization in a specific area. 

Among the areas you can work on are: social media, sponsored links, SEM, SEO, search, content, metrics, among others.

All areas have their due importance in the Digital Marketing strategy, as well as job opportunities.

Remember: If you saw something new, don't leave it to search later. Awaken curiosity and go after information that can complement your knowledge and skills.

Talk to other professionals in the field, clear your doubts and get more references for your work.

3. Knowledge, knowledge and knowledge

You may not yet have a specific diploma for Digital Marketing, but Communication and Marketing courses are increasingly prepared to talk about online marketing.

Regardless of the aspect, professional updating must be frequent. Digital Marketing evolves quickly and needs qualified people for its advancement.

Free courses and workshops are still the strength of the area and further consolidate the knowledge of professionals through networking. Invest time in studying and increase your skills and ability to draw good strategies.

A good recommendation is to Hubspot Inbound Marketing Certification. It is free, in Portuguese and quite required as a prerequisite in several digital marketing vacancies.

But also look for knowledge outside the box: the Keep Learning School's Creative Relearning course, for example, makes a difference in the career of a digital marketing professional.

4. Have a strategy

Every Digital Marketing action is strategically planned and its results are measured by metrics. Therefore, a post on the social network is not just a post. It is part of planning and purpose.

Thinking strategically is what defines a Digital Marketing professional. Knowing everything about metrics is not enough. It is important to have analytical thinking to interpret results and know what are the next steps in a project.

Get ready for this market and find challenging projects to explore your skills and knowledge.

Where to start working with digital marketing

So, excited to work in the field of Digital Marketing? As you have seen, this is an extensive and broad segment, which needs professionals from different areas. So, choose your sector, study, perfect yourself and explore the full potential of this market.

Now that you know how to work in the field, you can join the Crowd. We're a business platform for freelancers where professionals like you can land new remote digital marketing and technology jobs.

Access now, Register for free and be a freelance Digital Marketing professional with Crowd!