It is common for tech businesses to remain at the forefront of the market. However, even if they are disruptive, they need to position themselves appropriately in order to attract, convert and retain customers. In this sense, marketing agency to technology companies have unique importance.
Below, we’ll break down the reasons to hire these services, their prices, and where to find an excellent marketing team. Follow us and find out more!
Why Tech Companies Should Invest in Marketing
There are a number of reasons why marketing is a fundamental investment for technology companies. Check out what they are!
Strengthening the brand and its visibility
Marketing agencies use a variety of strategies to make brands more visible in the market where they operate. Among the tactics, we can mention the development and execution of campaigns on social networks, search engine optimization (SEO) and content marketing.
In addition, the service serves to monitor trends and adapt the company's approaches in order to maximize its impact. Therefore, the marketing team is needed to map the sector and develop strategies that strengthen the business's visibility in the market.
Target specific audience reach
In many cases, the The target of technology companies is quite specific, and reaching it can be complex. Therefore, marketing professionals are necessary due to their ability to direct efforts to groups most likely to be interested in the products or services offered.
Marketing agencies use advanced segmentation tools, such as demographic, behavioral, and psychographic analysis, to define these groups. They develop detailed personas, helping to understand the needs and desires of potential customers.
Creating and strengthening a community
Another factor that demonstrates the importance of hiring marketing services is related to the community. Its creation and strengthening is important to bring people together around common interests, promoting a sense of belonging and interaction with the brand.
This action is essential for technology companies as it helps to generate loyalty among customers and users. Marketing professionals act as facilitators in this process, developing strategies and actions so that people can connect and share experiences.
In this context, agencies are fundamental for the creation of excellent content, such as webinars, tutorials and blogs, which address topics of interest to the community. These materials educate and solidify the relationship between the organization and customers.
Over time, a strong community translates into loyalty, brand advocacy, and a constant stream of valuable feedback for innovation and improvement — all of which are essential for technology companies.
Developing lasting relationships
Keeping loyal customers is financially advantageous, as customers will tend to make repeat purchases and recommend the brand to others. Marketing agencies are very helpful in this process, implementing strategies for developing strong relationships.
These companies study actions such as email marketing, newsletters and retention campaigns, aiming to keep the public informed and engaged. In addition, they promote interactions on channels such as social networks to encourage customer loyalty.
These efforts help build trust and loyalty, turning customers into brand advocates.
measurement of results
Ultimately, a marketing agency is an organization capable of providing relevant information about the results obtained — including return on investment (ROI).
More accurate measurement of results enables technology companies to evaluate the performance of marketing strategies. This practice is essential for identify what works and what doesn't, facilitating decision-making for managers.
Agencies use analytics tools to collect data on user behavior, conversion rates, and ROI. They implement specific metrics like cost per acquisition and customer lifetime value to get a clear picture of the impact of campaigns.
Providing detailed reports enable technology companies to adjust their strategies. This practice helps to ensure that resources are allocated intelligently and that business objectives are more easily achieved.
How much does it cost to hire a marketing agency?
The cost of hiring an agency's services varies according to different factors, such as the scope of the project, the company's objectives and the number of professionals.
Projects that require complex strategies and a diverse team tend to have higher costs. On the other hand, simpler initiatives or those with a shorter deadline may have more affordable prices, which can be adjusted to more limited budgets.
The average salary of the main professionals working in a marketing agency:
- Marketing manager: $ 14.600
- social media analyst: $ 3.072
- seo expert: $ 2.578
- graphic designer: $ 3.000
- video editor: $ 3.350
- editor: $ 3.250
- copywriter: $ 3.633
It is important to remember that this information is an estimate. The salaries presented represent a monthly average and may vary depending on the experience and location of the professionals.
To calculate how much you will need to invest in hiring, you need to know the professionals needed and how many hours of services each of them will require. Therefore, the calculation can be complex and is worth it. request a quote to know the values accurately.
Therefore, it is necessary to consider all these factors and discuss specific needs with the marketing agency. After all, understanding the variables involved helps to align expectations and ensure that the investment brings the desired results.
Where to hire a technology-focused marketing team
Two options stand out when looking for a qualified team that serves technology companies:
- traditional agencies
- talent platforms
As traditional agencies They offer a complete team, with professionals specialized in various areas of marketing. They also provide personalized service — which is ideal for organizations that need comprehensive solutions and ongoing support.
On the other hand, talent platforms such as CROWD, offer flexibility and agility in hiring professionals on demand. This model allows for the adjustment of needs, hiring specific specialists for specific and long-term projects.
It is worth mentioning that both options have their advantages. The choice between a traditional agency and a talent platform depends on the business profile, the available budget and the marketing objectives to be achieved.
Hire a marketing agency with CROWD
You have seen that marketing services are essential for positioning a technology company in the market, as well as attracting, converting and retaining customers.
To find the ideal solution for your business, count on CROWD. We offer customized solutions that adapt to the unique demands of your brand.
In less than 24 hours, you will receive excellent service from our team. So, let's talk and understand in depth your company's needs in order to prepare a tailored solution for what it needs.
Additionally, it will be possible to form dedicated or on-demand teams, allowing high flexibility to adjust projects according to demands. This way, your company can scale quickly, taking advantage of the best opportunities according to the available budget.
With highly qualified professionals, we ensure that the marketing strategy is effective and aligned with the business objectives. Therefore, Choosing CROWD means choosing a partner committed to the growth of your technology company.
Find out how we can boost your results and transform your ideas into a true success! Contact us today and get a marketing agency quote!
