A company's website is one of the main points of contact with customers and potential customers.
For this reason, the web page must be a reflection of the brand in all its aspects – and only in this way does it become one of the most powerful marketing tools the company can have.
However, just as a company grows, consolidates, changes its strategy and expands its customer base, the website must follow and accompany the evolution of the brand and the market as a whole.
And one of the questions that remains is: how to make this adaptation? Start from scratch or redesign the site? That's where Crowd will help you!
The website as a reflection of the brand
Creating a web page is more than gathering contact information and other basic business data. You have to think from the layout to the SEO to stand out among the 1.5 billion websites already in existence.
And know: despite the huge amount of pages, 50% of traffic visits only 0,1% of sites, according to netcraft study.
That's why it's so important to think about remodeling or even redoing the website, in order not to be left behind and make the page get lost in the digital limbo.
According to a expert survey area, it is expected that every two years a company's website will be remodeled or redone to suit the current moment of the brand, as well as to stay in tune with design and technology trends.
So how do you decide if it's better to redesign or rebuild your site?
When should I remodel a website?
When thinking about creating a new design, it is important to reflect on what objective is expected with this remodeling.
Therefore, before rebuilding or remodeling, consider the following questions:
- Does the website have a dated design and does it feel out of date?
- Does the competitor's page have any functionality that mine doesn't?
- Is your site no longer showing up on search pages?
- Does the site have “broken” links or tools that no longer work?
If the answer is “yes” to at least one of these four questions, it is probably time to think about remodeling the design and making small adjustments to the applications installed on the site.
However, there are some issues that, if they occur, require invariably an urgent remodeling of the brand's website. Are they:
- If the company is going through a rebranding. It's important that the site reflects the brand changes. In this case, redesigning the page to fit the new identity is crucial.
- If the site is difficult to navigate, with a confusing and disorganized layout. A user experience is one of the pillars of any website.
- If your brand has a product or service that should be highlighted to attract new customers. It was on this issue that Crowd helped Mitsubishi Hand Dryers to redesign the website to optimize the communication and sales funnel of the Jet Towel product line. Look , the we did it.
However, when there are more serious or complex problems than those mentioned above, the ideal is to recreate the site from scratch.
When to recreate a website from scratch?
Let's assume that it was found that the layout is dated, the tools are not working, there are several “broken” links and pages, the site is not appearing on the search pages and that the user experience is entirely compromised.
This is probably the time to think about recreating the entire site. But what does it mean?
There are times when, in order to meet the needs of a website and ensure that it meets the company's business goals, the page will need much more than a simple visual change or the addition of a few sections.
At these times, it is much more productive to rebuild the site's code from scratch – as if it were a new beginning – than to remodel it.
We can separate here some signs that the site needs to be recreated entirely:
- the website is not mobile friendly;
- It is slow to load the pages;
- The brand has completely changed its identity;
- It is difficult to update tools and features;
- In case of e-commerces, if the site is not HTTPS (protection layer in the transmission of data between the computer and the server).
One of the examples of recreating a site was from the company Squid, which, with the crowd help, redesigned from the layout to the UX.
With this, it was possible to create a new responsive page, mobile friendly and with a modern and bold design inviting all stakeholders to browse the brand's new digital home.
Adaptation is the keyword
Regardless of whether it is time to redesign or recreate a website, the crucial thing is to understand that changing and evolving a brand's digital environment helps the company to grow and consolidate.
In a world of constant adaptation and change, it's important to be flexible and willing to change. This will not only be good for capturing new customers, but also showing that the brand is solid and in tune with new trends.
Need help creating a simple website from scratch, creating or redesigning a more robust website with multiple pages and blog? Request your quote here.
