Creating a professional website requires a lot of care, but it's not an impossible mission. 

You don't need to know all the technical aspects of developing a virtual space. However, understanding the path to completion of the website is essential to monitor the work and, of course, ensure good results.

The most common questions about creating a website are related to the creation steps, people involved in the process, necessary tools, available formats and investment value.

If these are also topics you've been thinking about, then you've come to the right place. 

Here, we'll show you how the development process for these channels works and the main information you and your team need to know to go through this project with confidence and peace of mind.

So stay with us and learn all about creating professional websites.

What it involves to create a professional website – steps

Website development is a multi-step process. In addition, different resources and professionals are needed for it to be delivered with the quality your company needs.

We can divide this endeavor into three parts: strategy, operational and tactics.

Strategy

The strategy for creating a professional website is the responsibility of whoever is raising the demand — in this case, your business. 

Only you and your team have the ability to point out what the purpose of the site is and why the project should go ahead.

Setting goals is a very important step. After all, they will provide the basis for determining several fundamental elements, such as the site type, layout, communication and other aspects.

So, a few points need to be clear:

  • Goal: establish what is the expected result with the creation of the professional website. Examples: more direct sales, new leads, launch of a one-off campaign and opening of an online service channel.
  • Financial resources: organize a budget compatible with the company's investment capacity and market values.
  • Human Resources: define the people who will be responsible for providing information to the developers and monitoring the project.
  • Deadlines: stipulate achievable dates for the completion of the site. This is a fact that depends a lot on the professionals involved; however, have an internal schedule as a guide.

Efficiency

The operational aspect is related to the more technical aspects of creating the site. Contrary to what one might imagine, different professionals are needed for each of the different stages that must be carried out.

Therefore, if you do not have a technical team that is multiple enough for the development of the project, it is worth researching agencies and specialists who can carry out the operational tasks for your website.

Some of the technical activities required to create the website are:

  1. Domain register, that is, your internet address
  2. Hiring and setting up hosting services and shares of cyber security
  3. Website creation in platform specific, such as WordPress, Magento or proprietary platform
  4. Development or adequacy of template and layout
  5. Creation of content textual, image, video and other
  6. application of SEO techniques, so that your site is located by search engines
  7. Creation of communication tactics and pieces to disclosure, such as paid media and social networks

tactic

In this process, it is interesting that you and the professionals involved in the development of the site can dialogue to, together, define the best tactics for the site. 

On one side will be you and your team with the purpose of the project. On the other hand, there will be professionals with solutions for creating the website. And all of you must find ways that everything can be organized and executed in the best possible way.

A valuable tip: negotiate values, deadlines and, of course, closely monitor all executions.

Next, we present in detail who are responsible for creating a professional website. Check out!

Professionals needed for website development

Depending on what your company needs, different professionals may be needed for the website to be developed and ready to be accessed. 

Check out some of these experts below:

  • Developer or programmer – writes the website's source code
  • Web designer – works on the visual content of the website, such as layout and banners
  • Webmaster – provides technical support 
  • database administrator – manages and maintains website data
  • Usability (UX) specialist – evaluates and implements the best way to use the website
  • Editor / Editor of content – creates textual content for channel feed
  • professional of Digital marketing – creates strategies for the best placement of the site in the virtual market
  • Search Engine Optimization Specialist (SEO) – develops strategic plans so that the website appears more easily for search engines
  • Social Media Strategist - develops strategies for promoting the website on social networks
  • Strategist of Paid Media and Traffic – studies and implements paid advertising actions on the internet
  • Designer – creates graphic pieces for the website
  • Photographer – takes product and company photography to feed the website

Companies that make websites

As you can see, there are many professionals involved in creating a website. An interesting alternative is to hire agencies that execute the project from beginning to end, with the commitment to manage and operationalize all processes.

Below, we have selected some types of companies that bring together different specialists and deliver the website or parts related to it:

  • Transformation – do all the operations and focus on generating a digital presence strong for business
  • Full service – carry out from the creation of the site to the dissemination of the same
  • Web development – focuses on the technical development of websites and applications 
  • En casa – serve only one customer, exclusively, in different areas
  • Digital marketing – develop strategies for communication and sales on social networks and paid media

How much does it cost to create a professional website

To know what the cost of developing a professional website is, you need to take into account several aspects. 

First of all, you must know what type of website will be developed — whether it will be an institutional website, one page or virtual store, for example.

Each of these formats has its specific demands, both from professionals and content. Therefore, the value will be different for each case.

It is possible to find professional website creation services, prepared to publish content and carry out paid media campaigns from BRL 4.500 reais. The value for creating a virtual store usually starts from R$ 5.600 reais.

In addition, you must put the cost of maintaining the site on the air at the tip of your pencil. Some services are contracted for periods — which can be monthly, quarterly, semi-annually, annually or otherwise.

According to the needs of the website, the company may incur expenses with hosting, domain, plugins and additional systems, in addition to professional maintenance and promotion services.

Domain registration and renewal costs around BRL 40,00 per year, for example. The hosting service starts with values ​​close to R$ 17,00 per month and increases according to the capacity and extra features.

Below, we've gathered key information about the different types of websites. With this information in hand, it will be easier to estimate demands and costs.

Types of websites for companies and examples of success

You already know that, before anything else, you must have clear objectives as to what you expect from the website to be created.

Having defined the purpose of the project, it will be easier to decide which type of website is best for your business.

If you expect it to be a new service channel, an institutional website may be enough to meet your demand.

But, if the expectation is to generate online sales, the development of a virtual store may be better suited to your objective.

Do you realize how important it is to do your homework? It is this strategic work, carried out internally, that will determine the project's execution guidelines.

Do you want to know a little more about the main types of business websites, indications, investments and success stories? So, stay with us!

Institutional Site

The institutional website is an online address that contains the main information of a company. The central idea is to create a space with business data — such as address, opening hours, means of contact, products and services offered.

It usually has a low to medium volume of content, spread over 7 or 8 pages.

Versatile, it can serve all types of companies and business sizes. However, it is especially recommended for businesses that want to make contact with their customers or expose their offer.

Institutional websites do not allow direct purchases. Therefore, if you have a purely commercial purpose, we do not recommend this type of digital channel.

Indication: businesses that want to have a digital presence, but do not intend to make direct sales through the website
Complexity: low to medium
Investment: low to medium

Example of institutional website: Mitsubishi Electric

Mitsubishi Electric is a reference when it comes to electronic products and systems aimed at business use — such as shopping malls, hotels and restaurants.

‍A pioneer in its field, the brand realized that it needed to position itself digitally in order to serve its clientele with quality.

So digital transformation agency Crowd developed the layout and programming of the Mitsubishi Electric institutional website.

Dynamic and informative, the e-mail address is responsive and provides an excellent user experience, both on the computer and on the screens of cell phones and tablets.

You can check the complete case here.

One Page Website

A very practical and simple way to "pass the message" is to create a one page business website

As its name suggests, this online address consists of only one page and its mission is to present the main information about the business.

Due to its low complexity and small amount of content, the one page tends to be a shorter project with a lower investment. 

In addition, it demands fewer professionals for its development and, therefore, it is an interesting option for those who want to start establishing their digital presence on the internet but still have few resources.

It is worth noting that, precisely because it is simpler, the one page business website may not meet all the needs of companies with more complex demands.

So, carefully evaluate what your business needs and check if this type of website is the most suitable solution for your objective. 

Indication: organizations with simple digital demands — such as small businesses, independent professionals, and companies that don't want to sell directly through their website
Complexity: low 
Investment: low

One Page Website Example: Smart Insurance

The insurer Smart Insurance was born innovative, in a market considered inactive. Its proposal brings together automation, artificial intelligence, big data and other modern devices to solve its customers' problems.

In order to be able to capture and pass on all this essence of innovation, the company needed a modern, agile and personalized website, like its services.

It was then that the insurance company approached Crowd so that, together, we could develop the Smart Insurance one page business website.

Intuitive and responsive, the website offers all the main information regarding the business, in a practical and objective way. 

Online store / e-commerce

If the focus is on making sales directly through the website, the ideal format for your business is the virtual store.

E-commerce is a more complex online space. There, visitors can access your products and/or services and then make digital purchases.

This type of business website needs different resources and devices that ensure its full operation and security - such as more robust hosting and a secure payment system.

Therefore, the creation of a virtual store is a more extensive and detailed project, which demands higher investments than the other website formats we have seen so far.

For the sale of physical products, for example, e-commerce needs a lot of high-quality content — description, photo and registration of each of the items sold.

In addition, the business needs to have a system capable of managing inventories properly, so that there is no error at the time of sales.

Indication: companies of all sizes and segments that want to sell, directly and digitally, to their customers or to the final consumers of their products and services
Complexity: medium to high 
Investment: medium to high

Example of an online store: Undertop

The brand of underwear Undertop has been operating offline since 2016, but needed a virtual store so that its products could be sold to more markets.

The renowned brand wanted a robust online space so that its tops, panties, bras and other items could be sold to more people, following the company's high standards.

Crowd then developed a responsive e-commerce consistent with the brand's values. Easy to navigate and with all the necessary commercial structure, the undetop online store.

Thus, the company now has a professional online environment that matches its proposal, with the capacity to serve different markets.

You can check the complete case here.

hotsite

The central idea of ​​the hotsite is to be a temporary virtual address, focusing on a company campaign.

It can be developed for a specific marketing action, such as a special discount on a commemorative date, a lightning sale or an exclusive coupon offer.

We can say that a corporate hotsite is like a digital “pamphlet”, which brings objective and direct information about brand promotions.

That's why he's simple in technical matters, but needs to be flashy enough to pass the message assertively.

It is even recommended for companies that have no other website. With the hotsite, it will be possible to have a digital presence with a low investment of time and financial resources.

Indication: organizations that want to run digital campaigns
Complexity: low 
Investment: low

Blog

A very interesting alternative to put your brand on the internet is to build a blog. It can be linked to the company's institutional or e-commerce site, for example, or be developed completely independently.

The main objective of this type of site is to offer content that is sufficiently relevant to the organization's target audience. In this way, it becomes an attraction channel for new leads, which can be converted into customers.

In addition to creating texts, the brand can explore other types of content — such as images, infographics, whitepapers, videos and podcasts.

The theme of the materials can be informative, commercial or deal with other matters of interest to customers and potential customers — this, of course, in line with the brand's proposal.

The technical development of a blog can even be relatively simple and have a low investment. However, the big point of attention of this type of business website is that it needs to be constantly fed to have real results.

So, when choosing a blog for your business, think about the investment that will have to be made both for its construction and for its maintenance. 

Indication: all types of organization, but no direct selling
Complexity: low 
Investment: low

Example blog: Garín Investimentos

Garín Investimentos focuses on capital management for individuals and institutional investors, with high added value solutions.

Even though it was formed by a team of experienced professionals in the national and international market, due to its short time in the market, it faced the challenge of attracting more customers. 

In this way, the organization developed together with Crowd a series of strategies to strengthen its corporate image. Among them was the production of content on the financial market in Garín Investimentos blog.

The articles developed served to feed the internal section of the website, generating rich content for the brand's target audience and, thus, capturing more leads.

You can check the complete case here.

business platform

If the idea is to have a wide space to carry out negotiations on the internet, the trading platform is an excellent option.

Robust, it can have a variety of functions, connecting your business to different types of customers. Organizations D2C, B2B and B2B2C, for example, these platforms are the ideal place to carry out transactions with other companies or with the final consumer. 

It is a grandiose project, which demands different professionals and contents — and, of course, a higher investment. 

In this case, the proposal aims at major objectives, in the search for significant results for the business.

Indication: well-structured companies, with more complex businesses
Complexity: high
Investment: medium to high.

Example business platform example: Helloo

With an innovative proposal, Helloo emerged as a pioneering company in the field of communication in elevators.

Its business is to allocate spaces for media in condominium elevators in the metropolitan region of São Paulo.

The company then needed a virtual environment to sell its niche services. With Crowd, an e-commerce platform was developed, where advertising spaces are sold.

Thus, the Helloo's business platform allows the company to meet its niche with the necessary quality. 

You can check the complete case here.

Professional website creation with Crowd

As you can see, creating a business website is a multi-step task. More than just “hiring a programmer”, it needs strategy and follow-up.

There are many professionals involved in development and, therefore, organizing this entire team may not be the simplest task.

Managing specialists from different areas, or even agencies with different areas of activity, requires time, knowledge and a lot of coordination skills.

So you need to know Crowd! We are a digital transformation agency that takes your business to the internet, with all the solutions in one place.

With more than 16 remote professionals specialized in technology, design, media and content, we have the team your project needs to get off the ground and enter the online world. 

In addition, we are one of the main Brazilian startups in the segment, being standout on the international scene.

Therefore, if you want your brand to have a strong and consolidated digital presence, with a bespoke virtual space, don't waste any more time.

Get in touch with us and learn how we can help you create your website according to your company's objectives and demands and generating results for your business.

Request one right now professional website creation quote with Crowd

Picture of Gabriel Matias

gabriel matias

Co Founder and CEO of CROWD.
I connect you to the best tech and marketing professionals with AI, instantly.

https://www.linkedin.com/in/gamatias/

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