Business websites deserve greater dedication, investment and a lot of attention so as not to lose their main objective: to generate results for the business.
These results can be capturing new leads, sales, attracting qualified traffic or generating opportunities for the commercial team, for example.
Otherwise, the site will just be a source of resource consumption with no direct return for the business.
When it comes to creating a website in WordPress or HTML, it is important to take this and other information into account, in order to achieve the best result, without wasting money.
There is no exact answer as to what is the best way to create a website, unless observing the individual needs of each company.
From there, you can choose the best platform, based on what it has to offer your business.
In today's article, we're going to cover the biggest advantages, disadvantages and characteristics of a WordPress website or HTML for users who want to properly create or redesign a new website.
- The biggest difference between WordPress and HTML website
- Getting to know WordPress better: advantages and disadvantages
- Getting to know an HTML website better: advantages and disadvantages
- Best for SEO
- Best for Ecommerce
- After all, should I build my website in WordPress or HTML?
The biggest difference between WordPress and HTML website
Technically speaking, all websites come out on the frontend as HTML, regardless of whether they are done statically or through WordPress.
This means, that in the “behind the site” version, all pages and structuring will be made of HTML codes.
What will differentiate the two techniques is the way in which this code will come into existence.
In the case of static HTML, the developer will write all the code from scratch, including the content, presenting the page to the server the way it was created.
WordPress works more like a general content management system that uses database and PHP.
That is, when a person visits a website created in WordPress, the server “assembles” the page by:
- Query the database in order to obtain content to be inserted in HTML.
- Execution of PHP in order to assemble the HTML version of the site.
In short, the biggest difference between WordPress and HTML websites is that one requires direct interaction with the code while the other does it “automatically”.
Getting to know WordPress better
WordPress is a CMS — Content Management System — or content management system that facilitates and allows users to have full access to website management creation.
All this through an administration area that can be accessed by people with little or no specific programming knowledge.
With a vast list of users, it has been gaining more and more strength across the Internet, with 40% of fans around the world.
Among the large companies that use the WordPress service, there are The New York Times, The Walt Disney Company, Playstation.Blog, Sony Music, etc.
It is also important to point out that within WordPress itself there are 2 different types of platforms, which are:
- WordPress.com: easier-to-use version, but with greater limitations as it is a “self-hosted” option without the need to download software.
- WordPress.org: Open source CMS, where you can use both plugins and free themes from your own domain and hosting.
There are still many questions about why some people choose to create a website in HTML or even about the need to know the language.
The truth is that knowing HTML for those who create websites is fundamental, because together with knowledge of JavaScript, CSS, among others, it will allow the creation of much more personalized websites.
And not only from a project from scratch, but also from sites created in WordPress, but with in-depth structuring carried out by a professional.
Therefore, the most important thing for the user who does not understand codes and programming languages, but wants a well-made website, is to analyze key points, such as:
Advantages of a WordPress website
It is true that some technical programming knowledge can make it easier to improve the process of creating a WordPress or HTML website.
However, one of the greatest advantages of WordPress is precisely the possibility of managing the site without the need for this type of knowledge.
Because it is a friendly and, to some extent, intuitive platform, it allows many novice users the freedom to do what only a programmer could.
In this way, a company that invests in a well-structured website created by a professional will be able to manage its contents without requiring specific knowledge.
Making it even simpler to use and eliminating the need for code for the daily management of the site, WordPress allows from the graphical interface:
- Transformations of the visual and structural aspects of the site.
- Constant publication of new content.
- Changes in relation to the operation of the website.
- Important SEO settings for better website ranking.
Another great advantage of having a WordPress site is the ease of personalization and customization of the pages, favoring the strengthening of the brand visual identity.
This is all through hundreds of free and paid plugin options, but at a very rewarding price when considering cost-effectiveness.
That is, there are thousands of opportunities for adaptation, creation and management in an easy way.
In summary, these are pros of creating a website in WordPress:
- Ease of use, especially for users with little programming knowledge.
- Possibility of customization with hundreds of plugins, themes and attributes.
- Faster development compared to an HTML website.
Disadvantages of a WordPress Website
One of the biggest disadvantages of WordPress is, without a doubt, the need to constantly update plugins and themes manually.
It's the kind of action needed to reduce the risk of break-ins and potential compatibility issues.
They are usually very simple actions, which depend on just a single click, but which need to be carried out frequently and monitored.
In terms of ease, this is a negative point for the CMS and favors the answer about the best option between a WordPress or HTML website.
In this case, the best choice would be a version created in HTML for the benefit of not needing this type of update.
Another downside that can be a problem is the fact that WordPress was built using MySQL and PHP.
While there is no need for code knowledge, any changes that need to be made outside plugin standards will need this knowledge.
This means that the user can look for a specialized company to use JavaScript, CSS and HTML language or do it on their own.
In summary, these are cons of creating a website in WordPress:
- Need for technical knowledge to use advanced features.
- Possible maintenance issues if being administered by a user with no knowledge of the subject or no direction.
Getting to Know a Website in HTML
HyperText Markup Language or HTML is a type of markup language with tags, that is, tags that are used to classify elements on a website page.
When joined to other languages, such as JavaScript and CSS, it allows the creation of sites, being the base, while the other two work in a way that enhances the structure.
The CSS is responsible for the visual part, controlling all the layout that will be formatted until it is presented in its final form to the users.
JavaScript, on the other hand, is responsible for controlling the behavior of the contents and elements of the page, such as responses to all actions that can be performed on the site.
Briefly speaking, JavaScript is the logical part of programming, while HTML and CSS are content and style structures.
It is also possible to create a static HTML website using WordPress based on technical programming knowledge, thus serving different types of users.
Advantages of an HTML Website
One of the biggest differences between a WordPress or HTML website is that the HTML version doesn't need constant updates or backups.
In the same way, there is no need for constant code and language updates, unlike sites created in WordPress which, for proper functioning, are dependent on updates.
Another advantage worth mentioning is the full user control of your site thanks to the markup language.
As such, this facilitates access, modification, and integration of code and resources.
In addition, it is also important to note that HTML sites use fewer resources and can run on servers that are cheaper and with reduced specifications.
This is because HTML, unlike WordPress, does not require servers that support PHP or MySQL.
Another interesting advantage is the, already mentioned, lack of need to constantly update plugins and themes, ensuring less concern with possible related issues, such as security and functionality.
In summary, are pros of creating a website in HTML:
- Much less frequent updates and backups.
- Vast control over the entire site.
- Low initial investment and resources.
Disadvantages of an HTML website
There are some drawbacks to HTML coding that should be taken into consideration by a user deciding between a WordPress or HTML website.
One of them is the fact that programming is not friendly for beginners or people who do not have advanced programming knowledge.
Regardless of whether the page is static or not, you will need to understand a little about the subject for any type of frequent or sporadic changes, both in HTML and in JavaScript and CSS.
Another disadvantage that can be weighed upon when making a decision is that maintaining a website in HTML can be costly.
Although the investment value is low compared to a website created in WordPress, there will always be a need to hire a professional for possible updates.
It is the type of situation that is not limited to updates, but can also occur in content creation and editing, being a problem mainly for e-commerces.
Unlike WordPress, which can have all the updates and maintenance done by a layman, who won't need to:
- Code new features.
- Rewrite the site's CSS in case of interest in visual transformation.
- Etc
And for users who decide hire a company responsible for creating a professional website using WordPress, but with more structuring, the situation will be the same.
After creation, all access and management of the page can be performed by the manager, without any in-depth knowledge.
In summary, these are cons of creating a website in HTML:
- Unable to use for beginners.
- High cost of maintenance with hiring professionals for updates or changes.
- Need for vast technical knowledge to avoid broken pages with poor functionality, for users who do not want to hire a professional.
Best for SEO: WordPress or HTML Website?
It is not possible to state a universal answer regarding the best performance and SEO utilization for a WordPress or HTML site.
However, it is important to take into account some information that may be useful when the user is making a decision.
According to W3C (World Wide Web Consortium) guidelines, one of the biggest factors for Google ranking is to ensure a good HTML structure, such as WordPress.
After all, in addition to the possibility of customizing the structure via HTML, it allows all creation to be carried out in an optimized manner and at lower costs.
In the case of WordPress, optimization for SEO is carried out through plugins and good structuring.
While for HTML sites, attention is needed to tags and processes during construction, which can affect the entire final functioning of the site in just one step.
The best for E-commerces: WordPress or HTML website?
The best choice for WordPress or HTML e-commerce website, it's simple.
A website in HTML is static, being better used by landing pages and pages that do not need constant updates because they demand time, technical knowledge and high cost.
E-commerces need to be constantly updating their content, and often, their layout.
For this reason, WordPress becomes the best option for this type of website, which can be created by a professional (only for creation) or by the user himself.
In addition, the CMS platform also offers numerous specific e-commerce plugins that will allow the business to be expanded in a professional, well-made and very visual way.
After all, should I build my website in WordPress or HTML?
It depends on your business, your objective and the situation you are in at the moment. Check out:
I'm starting my business from scratch and I have the budget to hire a professional website builder
For users who have little or no technical knowledge about programming but want to invest in a professional website, WordPress may be the best choice.
Between a WordPress or HTML website, considering all the advantages that WordPress offers in terms of investment, customization and even performance, it becomes a great competitor.
Mainly for users who don't want to invest in programmers, CMS is the solution.
And for those users who don't want to go to the trouble of creating a website, but want a well-structured page with a professional visual identity, Crowd offers the best service.
With trained professionals and knowledge that goes beyond programming, the digital transformation agency guarantees a complete job for your company to have a website that generates results for your business.
For questions and quotes about creating professional websites, click here.
I already have an established business, I have marketing budget and I want to redesign my website to make it more dynamic and attract more customers
For users who want to invest in their sites, improving them, making them more dynamic and interesting, the ideal is to use WordPress.
From there, it will not be necessary to recreate a page from scratch with all the codes and modifications, which can take a long time.
In addition, if the HTML option was chosen, it would be necessary to manually update and change thousands of codes.
The investment in something of this size is superior to hiring a company that can perform the same work through WordPress based on changes to what is already accessed.
In terms of cost-effectiveness and performance, the ideal thing for a company that already has websites and wants to make changes is to migrate to WordPress or start a new creation on the platform.
If the user does not have the technical knowledge to carry out this type of action on their own, the ideal is to hire trained professionals for a professional result.
And for those who are in doubt about creating a website from scratch or revamping the original, some points must be taken into account.
Clicking here, it is possible to access a rich article with all the necessary explanations for decision making.
Clicking here, it is possible to make a complete budget for creating websites with Crowd.
When is it worth creating the website in HTML?
When it comes to creating a website in WordPress or HTML, the correct answer is always the one that best fits the customer's needs.
In the case of HTML sites, ideally they should be used for business pages that do not require constant changes or updates.
A restaurant, for example, which most of the time only offers the menu and enough information to identify the establishment.
Among the other options, it is possible to mention landing pages, which are static sales pages and product-specific promotion pages.
This type of site already presents all the necessary information at once, without much need for updating or adding information over time.
Most of the time, they even have an end date. So, they are the best option for creating HTML exclusively, without using a manager like WordPress.
Ready! Now you have a better idea of how to build your website. Are you looking for a company to help you with this demand? Count on the Crowd: request your personalized quote here.
