Being present in the digital environment is no longer a complement to become a business necessity.
Thus, knowing the best tools for creating sites and how they can be useful can also be seen as strategic action.
Choosing between a WordPress or Wix website can be one of the biggest questions for users who want to create a strong presence in the digital market.
If there is not good strategic planning and the use of the correct tools in own media, the website will just be an online channel that consumes resources without generating results for your business.
In other words, maintaining an unprofessional or poorly crafted website can waste money and reduce the chances of brand growth.
The only way to avoid these situations and reduce risks is to learn more about the platforms for creating websites and the possibilities they offer.
Today's article will cover the biggest differences between the Wix and WordPress platforms and how they can be useful for your business.
- WordPress or Wix website: why is it important to know which one?
- Website on WordPress or Wix: An Overview
- WordPress or Wix website: which is the best option?
- General benefits of Wix
- General Advantages of WordPress
- After all, what platform should I create my website on?
- I'm starting my business from scratch and I don't have the budget to hire a professional website builder
- I'm starting my business and have the budget to build my digital presence from scratch
- I already have an established business, I have marketing budget and I want to revamp my website to make it more dynamic and generate more leads
WordPress or Wix website: why is it important to know which one?
Choosing between a WordPress or Wix website is not the simplest task, as both are important in their own way, but very different from each other.
However, it is the type of choice that deserves attention.
According to a Compre&Confie data, in 2020 there was a significant increase of 80% in billing of Brazilian e-commerces compared to 2019.
Orders for online purchases increased by 98% during the same period, which makes clear the power that the Internet carries in relation to the consumer.
Before choose to create a website in WordPress or Wix, you need to consider key points such as:
- Greater ease in handling, managing and even creating the site on each of the platforms.
- Better performance across platforms.
- Degree of data security that will be inserted on the platforms, both for the company's customers and for the company itself.
- Greater possibility of customizing the space of the site, in order to transform it into an environment that is “the face” of the company.
- Best value for money.
Website on WordPress or Wix: An Overview
Both the Wix platform and WordPress are two giants in the field of website creation and offer excellent tools for those who want to create websites.
But, as mentioned earlier, they behave in very different ways.
O Wix, for example, is ideal for companies that do not want to invest a higher amount in creating websites, but understand that this can generate certain limitations for the business.
In contrast, the WordPress offers a multitude of attributes and tools to professionalize the site, but with the need for knowledge in programming, which requires a certain investment.
Using an analogy, it is possible to understand Wix as the starter dish, which, although attractive and tasty, does not satisfy enough as a main course, which, in this case, is WordPress.
There are two aspects of creating pages that must be considered according to each company, need and strategy.
WordPress or Wix website: which is the best option?
There is no official answer that is helpful for all businesses regarding building a WordPress or Wix website.
But, from the comparison between the platforms, it is possible to choose the best choice in relation to each company.
Here are some of the most important points to consider:
Greater Ease of Use: WordPress or Wix?
Regarding ease of use, the Wix is by far the best option. Ideal for beginners with little or no programming knowledge.
It is very intuitive and simple, which allows the user to just “drag” and click on the items they want to use while creating their website in a few minutes.
No installation is necessary and 2 types of editors are available: ADI Wix and Wix Editor, where the second option is more complete and the first, simpler.
In addition to offering more than 500 templates, it also makes it easy to use for inserting images, texts, creating new pages and integrating with other applications.
Already WordPress is the most complete version of website creation and management, with thousands of paid and free themes.
It offers a version that is a little less intuitive, although friendly, and that requires a certain knowledge of HTML, on the part of the creator, to carry out more advanced editions.
However, this “complexity” can bring many benefits, such as changing the url, being able to customize the site in a unique way, SEO improvements, etc.
This is because Wix is more rigid, while WordPress allows internal changes to the site, which allows it to better rank on the first pages of Google.
The answer to the question of which would be easier to move between a WordPress and Wix site would be: Wix for beginners.
Better Performance: WordPress or Wix?
As it is a hosted platform, that is, it comes ready-made, Wix offers a package of different integrations for the price of a service.
Thus, it offers limited performance and does not allow changes in configurations that could interfere with the performance of the site.
The platform itself takes care of what is needed to keep the site in evidence, but does not allow the user to make their own improvements.
Overall, page load response and performance are generally fast on Wix, excluding the need for manual maintenance.
It's a positive trait for people who aren't interested in learning about programming, but it can also be a hindrance to significantly improving long-term results.
With WordPress, it is possible to choose the hosting company that the customer wants, improve performance with numerous specific plugins and integrations.
Regarding the question about the best performance between a WordPress or Wix site, the answer is almost always the same: it depends.
For companies that want to invest less in the beginning and don't mind the limitations of a more limited platform, the ideal is to opt for Wix.
And, for those companies that opt for a more robust website that can be easily handled and updated by professionals, the ideal choice is WordPress.
Greater data security: WordPress or Wix?
It is important to remember and always reaffirm that there is no platform that is completely secure.
What can and should be done by the user is to choose a platform that adheres as much as possible to actions that allow greater security of the data made available.
In this specific case, Wix turns out to be a good option to consider. This happens because hosted platforms are more secure:
- They are updated automatically, which prevents outdating and possible problems.
- They are not accessed internally by users, reducing the chances of errors that could lead to intrusions and leaks.
This better security performance doesn't guarantee that Wix won't get into trouble, but it does reduce the odds against WordPress.
This is because users who want to prevent this type of situation with WordPress will need to follow security protocols with constant and manual updates of advanced settings and plugins.
In addition, of course, to the backup, which can be scheduled or done manually.
That is, if the user correctly follows the updates, he will directly contribute to guaranteeing the security of the site.
Regarding the “best option”, it is not possible to state a universal answer between both, as they manage to present different levels of security within their limitations.
Greater possibilities for website customization: WordPress or Wix?
Every business website starts with a purpose, which is usually based on brand growth, more conversions, increased profits, etc.
It is understandable, then, that the page is built simply at first and may change over time for improvement and growth.
With this, it becomes even more essential that the platform chosen for the creation of the site offers the necessary resources for possible adaptations and changes.
Regarding personalization, Wix can be an excellent choice, as it allows several attributes to be inserted on the site, such as comments, chat, store, forums, etc.
In addition, it also allows easy handling of different layouts and templates, as mentioned earlier.
However, compared to WordPress, Wix becomes a much more modest possibility.
In WordPress, customization is complete and can be carried out in all areas of the site in an unlimited way, according to the user's desire.
A website can be created completely from scratch with all the features and specifications the customer wants.
All this through the use of numerous customizable plugins and programming codes.
In terms of personalization, WordPress is the ideal choice for companies that want a complete, professional website with all the printed characteristics of the brand.
Speaking of flexibility, Wix can be great for intuitive and streamlined website creation, but it also offers some limitations when it comes to migration.
Themes already chosen, for example, cannot be changed later.
Likewise, it is not possible to carry out actions such as migrating a Wix site to WordPress, as it only works within the platform itself.
In the case of WordPress, the migration can occur at any time, even from WordPress.com to WordPress.org or to any other company.
So when it comes to flexibility, the winner is WordPress.
E-commerce: website in WordPress or Wix?
Once again, the correct answer to the WordPress or Wix website question, especially when it comes to e-commerce, is: it depends.
With the Wix platform, for example, it is only possible to add one virtual store per paid account.
It also does not allow all forms of payment, PayPal and UnionPay.
Meanwhile, WordPress has the WooCommerce plugin, which is used by more than 25% of the sites that make the list of the 1 million most popular in their segment.
In addition to the aforementioned plugin, there are other options to facilitate the work of e-commerce, such as Shopify and BigCommerce.
Wix, on the other hand, works with some options of website templates that have already been pre-built or through apps that are available in the Wix App Market.
Ideal for those who want a simpler sales site, with little flow, but well structured.
For those who prefer to focus on the user experience and think of a website with large-scale sales, the ideal is to opt for WordPress from the beginning.
Best value for money: WordPress or Wix?
Thinking not only about the financial issue, but also about the benefit of the investment, it is still necessary to evaluate some points before choosing between a WordPress or Wix website.
Wix offers 4 premium plan options for customers, ranging from the most basic to proprietary support, also called VIP.
Paying for the premium plan is not mandatory, but it allows the website to have a professional domain “companyname.com” and be free from advertisements on the website.
For e-commerces, on the other hand, only customers who opt for the upgrade, that is, pay for the service, can use the tools.
In the case of WordPress, which has open source, the customer will not have to pay anything to use the platform.
However, if you want to enjoy all the advantages already mentioned in the previous topics, you will need to pay for hosting and domain.
There are several options for hosting sites on the market, such as Hostinger and Hostgator, as well as domain options that are paid for at least 1 year of use.
WordPress plugins are, for the most part, free and very useful, but they can also offer upgrades, among others, which are entirely paid.
In addition, it is also important to remember that Wix support is complete with tutorials and a dedicated team, but is limited to appointments via email or calls.
While the customer who chooses to use WordPress will have access to hosting support, which is usually 24 hours a day, 7 days a week.
In general, the investment in WordPress is relatively low and can considerably benefit the company that opts for a more professional and cost-effective website.
SEO: WordPress or Wix?
Working on the SEO of a page, regardless of whether it is a WordPress or Wix site, is essential to improve ranking on search engines.
It is true that Wix has certain limitations, which can prevent the best performance of the techniques, but in a broad way, both Wix and WordPress allow:
- Generating sitemaps in an automated and simplified way.
- Possibility of changing pages, meta descriptions, titles and tags.
- Possibility of using “alt” tags in the images that will be used on the site.
- Mobile friendly.
- Permission to install Google Search Console, Google Analytics, Bing Webmaster, among other metrics sites.
There are no fixed rules about what should or should not be done, both for on-page and off-page SEO.
But one thing is certain: Google has increasingly improved its requirements so that the user experience is the best possible.
With a good user environment, good copy and a well-built visual identity, the site will be able to convert a larger number of people, improving the company's results.
In terms of SEO, then, the winner is WordPress with all the versatility and possibilities it has to offer.
General benefits of Wix
Wix can be a good choice not only for beginners, but also for users who are not interested in expanding their business.
Or even those who don't care about the limitations that the platform offers, as they prefer to leave the work on their own, without worrying about acting manually.
In addition to this advantage, other possibilities are allowed from the use of Wix, such as:
- Greater ease of use.
- Intuitive website construction, without worrying about coding or advanced technical knowledge.
- Performance and security as expected for what the platform offers.
- Relatively good level of integration and customization with other services.
General Advantages of WordPress
WordPress is the most used CMS in the world, for simple but objective reasons that can make all the difference when creating and managing a website, such as:
- Relatively easy to use basic functions, which can be easily used by beginners.
- Endless customization possibilities thanks to the fact that it is an open source platform, in addition to the many themes and plugins available.
- Bigger and faster support, at least the vast majority of the time, even if it depends on the hosting company.
- Greater help for content library management.
- Greater control over hosting, security and performance.
- Better performance and flexibility.
After all, what platform should I create my website on?
See the best alternatives according to the maturity level of your business:
I'm starting my business from scratch and I don't have the budget to hire a professional website builder
Wix is the ideal platform for users who don't understand anything about coding and programming or don't want/can't invest in website creation initially.
It will offer all the apparatus necessary for a good presentation, structuring, creation and management in an intuitive way, without having to worry about manual actions.
Briefly speaking, it is enough for anyone who needs something fast, simple and very efficient, without having to invest a lot or get involved in the process.
As for customers looking for a platform with greater versatility, sophistication and possibilities and have a little technical knowledge, the ideal is to use WordPress.
Users who have basic programming knowledge can create good WordPress sites without having to hire a company, which reduces investment costs.
I'm starting my business and have the budget to build my digital presence from scratch
Customers who want to invest in a more complete website with greater flexibility, advanced settings and a professional environment should opt for WordPress.
Through it, it will be possible to have full control of the data, possibility of modifications and adaptations at any time, without restrictions.
If the user already has prior technical knowledge, he will be able to perform all the necessary actions to transform the site exactly as he wants.
And for users who do not have this knowledge, but would like to live the same experience, the best option is to hire a website creation service.
Crowd is a digital transformation agency, specialized in creating websites, virtual stores, applications and platforms. We help to professionalize the digital presence of companies to make the internet their best communication and sales channel.
To receive a personalized quote for website creation, click here.
I already have an established business, I have marketing budget and I want to revamp my website to make it more dynamic and generate more leads
In addition, they should also consider whether is it really necessary to refurbish the current website or just create a new one in a strategic way.
For users who already have a digital presence, but want to invest even more, and don't know whether to focus on a WordPress or Wix website, the choice must be considered.
It is necessary to take into account not only the investment value, but also the benefits that each platform has to offer for the business.
With all the professional, customization, flexibility and performance advantages that WordPress presents, it becomes the best choice for this user profile.
From the use of the platform with all that it has to offer, the site can be reformulated and improved, bringing return to the business.
Because it is more dynamic, with a well-built visual identity, acting in a targeted and personalized way, the client will be able to expand its reach and increase its conversions.
For companies that already have a website online, but wish to further improve the page with professionals attentive to the individual needs of the client, Crowd is a specialist.
Request here a personalized quote to create or redesign your business website.
