With the growth of freelance activity, more and more professionals are looking for new paths in their careers to carry out work that they identify with or that they can work remotely.
In addition to the greater number of freelancers, more companies and clients are more attentive when hiring professionals in this activity — especially in the last year, when working from home has become a reality for many independent and permanent professionals, due to the pandemic scenario.
Being a freelancer becomes a more concrete and suitable alternative, not only for those who seek to stabilize themselves by working in this way, making their schedules and demands more flexible, but also for those who take advantage of the organization to work from home or from anywhere else in the world.
The areas of marketing, communication and technology are the ones that are most in demand for freelance professionals.
Within this scenario, the specialists who are most in demand are:
- Programmer and Developer
- Scrum Master
- Project Manager
- Designer
- Conversion Copywriter
- Web Content Editor
- Video Producer and Editor
- Paid Traffic Manager
Learn more about each of these professionals!
Programmer and Developer
The advancement of technology has increased the demand for programmer and web developer services, allowing professionals in the field to work independently through freelance activity.
The search for the development of systems for the most varied devices requires trained and up-to-date professionals.
The main demands are for the creation and maintenance of websites, e-commerces or blogs in WordPress, Shopify or Magento.
Following a curve that already showed growth in the previous year, the development of applications for Android and iOS is still on the rise, which demands qualified professionals in the React Native programming language.
Crowd is always attentive, both to the demands for vacancies in this area, as well as to the prerequisites and necessary updates. Therefore, you can check this complete guide for you to get more Technology jobs on the Crowd platform.
See also: WordPress developer: what you do, how much you earn, job market, skills and training courses
Scrum Master
With the advancement of technology, the demand for programmer services and also the demand for scrum master professionals has increased.
In general terms, the Scrum methodology is a project management framework. Therefore, the focus of the professional scrum master is on agile methodologies.
This type of methodology aims to achieve high project performance and deliver value to the company and/or client.
With all this knowledge, this professional also has the strategic role of maintaining communication and active collaboration with the product development team, which involves: project managers, back-end programmers, front-end programmers and web designers.
Taking these data into account, it is important that this professional, who will act as a freelancer scrum master, also has technical knowledge in the area of programming.
English can also be a differential for professionals focused on scrum and agile methodologies.
Project Manager
Following the high demand in the technology market, another professional who fits into the category of most sought after freelancers is the Project Manager.
As a project manager, this professional is in charge of doing all the project management itself. This involves both technical project scope skills and leadership and team organization.
Whether the project is a website or an app, it is precisely the tenacity in conducting all stages that guarantees the success of the final delivery.
This is because the project manager must monitor all stages of project management and delivery mapping.
Organization, objectivity, crisis management, monitoring of success metrics and communication skills, whether to lead the team or to relate with the client, are essential requirements for anyone who wants to dedicate themselves to this area as a successful freelancer.
See also: Project manager: what he does, how much he earns, job market, skills and training courses
Designer
Designers are also among the most sought-after freelance professionals.
Those who like the area of creation and development of projects can embrace this space in the market with more freedom of work and routine.
From logos to the creation of complex graphic projects, the designer's work is fundamental for the development of brands and products. The freelance professional has been a good option for companies when hiring.
Being aware of market trends, using the best editing and creation tools are some of the features taken into account when choosing a designer.
A differential is having knowledge of the areas of communication and advertising to offer the best option to customers, both in terms of branding and performance.
It is precisely in this last point (and following a growing demand in the technology market) that designer skills in User Experience (UX) or User Interface (UI) are highlighted.
These specializations and a critical look at user usability make a total difference in the project, graphically and strategically facilitating interaction with the product or platform.
Therefore, being up to date with these prerequisites and a few others is essential for anyone who wants to excel in this area, as you can see these tips for landing the best freelance design projects with Crowd.
Thinking of entering this area? You can also enjoy this lecture “Pare de Vender Design”, by Freela Criativo:
See too:
Graphic designer: what you do, how much you earn, job market, skills and training courses
UX designer: what you do, how much you earn, job market, skills and training courses
UI Designer: what you do, how much you earn, job market, skills and training courses
Conversion Copywriter
Conversion copywriting professionals are sought after even more at this moment in have a good digital presence it is indispensable.
Those who like the area of content creation focused on results can work as a freelancer in this area.
The role of this professional is to produce copy (texts) that lead the reader to perform a conversion action: clicking on the ad, downloading rich material, requesting a quote or making a purchase, for example.
It produces converting copy for the key touchpoints of a sales funnel:
- Online ads for Google Ads and Social Ads
- Email marketing
- landing pages
- Sales Pages
- Websites
Different from web content writer, the conversion copywriter works very close to the bottom of the sales funnel. Therefore, he is a well-paid professional when he can deliver results to his clients.
To be able to do this, he needs to understand how human decision-making works. And, not least, having a data-based copy production process.
If you are interested in becoming a conversion copywriter, avoid relying on ready-made copy templates. give preference to tried-and-true copywriting frameworks and formulas that work. This will help you to structure the texts according to the purpose of the piece you are producing.
Research skills and data interpretation should also not be lacking for this professional. After all, his work is data-driven — this is the main difference between conversion copywriters and other copywriters: each line of copy is strategic and has a reason to go into the piece he produces.
To enter the world of conversion copywriting, we recommend this Copyhackers course (in English) on LinkedIn Learning.
Web Content Editor
Content production has never been so sought after. Freelancers aware of this movement get good jobs and clients who are looking for this marketing strategy.
Writing is one of the main aspects of content and attracts the most varied types of work, whether with an institutional or informative appeal.
The copywriter must, in addition to writing well, find the most appropriate language for each client and research the most relevant subjects to transform them into texts.
Within this premise, writing focused on SEO (search engine ranking), social networks and e-books or infographics are the most required specialties of the professional who wants to establish himself as a freelancer in the area of web content writing.
In addition to reading the most varied topics up to date, having good writing skills and being attentive to briefing details, web copywriters must be aware of market trends and competition actions in the niche or client they work with. In this way, it will always be providing assertive materials with a differential for those who hire them.
With the high demand for professionals focused on writing in the digital environment, we separate precious tips on how to get more content writing jobs here on our platform!
To get started in this area, we recommend doing the Hubspot Inbound Marketing Certification (free). Several platforms, agencies, companies and clients require this minimum certification from the web content writer.
See also: Web content writer: what he does, how much he earns, job market, skills and training courses
Video Producer and Editor
Like content in written form, the video reaches the most varied audiences. And, for a good job to be done, it is essential that the production and editing are done by professionals.
The use of good equipment accompanied by those who understand the subject guarantee the achievement of good results.
For audiovisual professionals, it is essential to pay attention to customer requests, work with quality tools and keep up with changes and trends in the area.
The increase in demand in the last year has been due precisely to the testimonial video production and editing, as well as the production and editing of institutional videos.
At this point, it is important to highlight that professionals who wish to work in the area of video production and editing should be aware of the formats most demanded by the market. That is, videos in formats that adhere to the main social networks (such as Instagram and TikTok), as well as videos for websites.
Another trend in the field of marketing and communication that is starting to open up opportunities for those working in video production and editing is LinkedIn.
Since the beginning of the year, this platform has been emerging as a new form of connection beyond the hiring market.
With the activation of the “content creator” mode on LinkedIn, many professionals are becoming spokespersons for companies and their own businesses, increasingly needing to curate videos in the formats allowed by the platform to increase and enhance the delivery of their content with your audience.
Paid Traffic Manager
work with online paid media is fundamental for any company or brand. Enlisting the help of a good paid traffic specialist will make this work make sense for the client and their audience.
The paid traffic manager must be well versed in the means of digital marketing dissemination and metrics to monitor the resolutions of the efforts invested.
Traffic management is done by responsible professionals who are attentive and concerned with the customer's return on investment (ROI). Understanding the client's niche, analytical vision, good notions of calculations and excel spreadsheets are essential for professionals in this area.
The job market is increasingly demanding this type of freelancer, precisely at a time of pandemic, where the focus is on online marketing and the insertion of new companies in the digital environment.
Keeping up to date with the best practices for managing Google Ads, Facebook Ads and LinkedIn Ads campaigns will ensure that you are always qualified for the best jobs. You can dive into this area with the contents of Tiago Tessmann.
See also: Paid traffic manager: what he does, how much he earns, job market, skills and training courses
Where to get freelance jobs
Business platforms for freelancers such as Crowd Community, are the best means to get continuous, recurring and punctual jobs in the areas of Content, Media, Design and Technology.
as well as integrate agile remote squads. All these professionals listed here are in great demand in:
For areas related to marketing, another interesting possibility is to develop partnerships with digital marketing agencies.
Since market demand is high, these agencies are feeling the need to have more qualified freelance professionals to compose their client and project service grid. You can make these partnerships viable through a direct approach on the company's website or via cold mail.
As for areas related to technology, partnerships with technology companies and startups through a direct approach on the company's website or cold mail are also valid options.
Currently, there are a number of freelance platforms that you can easily find by doing a web search, where you need to allocate time to search for jobs and send proposals.
A Crowd platform, in addition to connecting freelancers with interesting jobs, has a system that helps you optimize your time: you don't have to worry about going after clients and jobs.
We curate remote professionals and send you the jobs best suited to your profile. Just keep your registration complete and updated on the platform.
This allows you to focus on what you do best and carry out your work with calm and quality.
From the moment your registration is approved on the Crowd Community platform, you are able for companies to start viewing your profile, according to the keywords defined in your registration, contacting you directly by middle of the platform.
Optimize your time and receive the best jobs in the online marketing and technology market registering on the Crowd platform right now.
