Social media has become the main digital destination for users in Brazil. Customers discover new brands, share opinions and reviews, and purchase items through social media accounts. Any brand owner should focus on social media promotion in 2025. In this article, we will explore the top trends and best tools for social media video editing — including, video editors without watermark.
How to prepare social media content?
As video content becomes more popular than others, focus on clips instead of static images. What you need is a reliable video editor. In Movavi, you can find the best editor without watermark, which meets all social media video requirements. Check it out:
- Proper format and proportion: While YouTube allows all video aspect ratios, Instagram and TikTok focus on portrait orientations. If your clip isn’t compatible with social media, you may need to change the format.
- Tool for modern editing: See if the editor offers templates to create modern Reels, TikTok trends, and more.
- Simple Interface: Brands don’t necessarily work with professional content creators. As a small business owner, you may want to work on your own in digital video marketing. In that case, make sure the editor is intuitive.
Overall, focus on adapting to social media trends and requirements branding videos: trendy filters, templates, aesthetic captions etc.
What are watermark-free editors?
Free video editors can add your watermark to exported videos — It works as a promotional tool and your “payment” for free use. However, these brands look unprofessional. This is unacceptable for your company’s visual communication and brand content.
Instead, look for editors without watermarks, fPaid tools or subscription services export videos without traces. Some may also offer you the option to watch ads to remove the watermark.
Which social media is important? The most popular platforms in Brazil
Statistics showed the most popular social media among Brazilian users:
- WhatsApp (not suitable for video content);
- Instagram;
- Facebook;
- YouTube;
- TikTok
Let’s see how each of them works and how to adapt your content!
The leading platform for business owners, Instagram offers a variety of content formats:
- Reels: The most popular format in 2025, it allows users to upload videos from 15 seconds to up to 3 minutes. Use it for long-form videos with voiceovers, captions, guides, educational materials, short films, and so on. Reels is quite similar to TikTok, so cross-posting is also a great idea.
- Stories: They last up to 60 seconds, but most users watch them for up to 15 seconds. Use modern templates and trim your videos to fit the 15-20 second requirement.
- Feed Posts: They can last up to 3 minutes and come in square, portrait, and landscape aspect ratios. However, users generally prefer vertical (4×5) videos with a short duration.
Make sure you follow all the trends in Instagram — high-quality audio, trendy color correction, and more. Trends on these social networks change very quickly.
TikTok
Despite the visual ease, you may need a great video editor to meet TikTok's requirements. While Instagram focuses more on being unattractive, TikTok It's all about fairness, engagement, and user preferences.
The technical requirements are versatile: MOV or MP4 format, landscape or portrait orientation, and up to 10 minutes long. You can use branded audio unless you're uploading videos for TikTok paid ads.
It is highly recommended to follow the trends and use the platform on your own. Otherwise, you will not be able to keep up with all the trends, challenges, topics, and memes.
Being an international platform, TikTok is changing every day. But if you can keep up with its trends, get ready for dozens of new subscribers.
YouTube
The oldest video hosting platform still attracts millions of viewers in Latin America and the rest of the world. Here, you have more room for creativity:
- The maximum video length on YouTube is 10 hours;
- The site supports videos with any size ratio;
- Formats and trends depend on the audience and niche;
- Organic recommendations are still working, although they are not available on Instagram.
Create content for the YouTube if you're interested in artistic and unusual videos. The site also offers free integration with Twitch, so you can live stream on both platforms at the same time.
Extra Tips for Social Media Promotion: The Role of Paid Ads and Promotional Videos
Ao working with social networks, be prepared for the expense. Since most sites have reduced organic recommendations, you need to pay to reach the audience.
Facebook and TikTok ads, as well as YouTube promotional videos, allow you to reach audiences with matching interests, values, budgets, and preferences. Adapting video content to paid promotion is also essential:
- Use only royalty-free sounds;
- Trim your videos to fit the maximum ad length;
- Add captions and notes to engage more people (use video editors or automated AI tools for this);
- Consider UGC content from related influencers.
Social media represents status, missions, communication strategies, and awareness about your brand. Regardless of the company you own, social media promotion is a beneficial strategy in 2025.
After selecting the best platforms and publishers in this article, make your first attempts — experiment until you find the best social media promotion strategies.
Now, continue your discovery about social networks. Discover the social media professional!
