When computers emerged, the means of communication and access to content underwent a revolutionary transformation. Today, we are experiencing a change similar to cell phones.
According to a survey by the IBGE, almost 81% of Brazilian households with internet access use smartphones to browse. This shows the importance of thinking Mobile First, especially considering the direction of our society.
To promote the best possible user experience, it is necessary that the new standards of layout follow this trend.
This does not only concern the adaptation of websites to new platforms, but the new way of thinking about strategies created in the online environment, as well as the logic adopted by UX and UI designers!
Do you want to better understand why this methodology is interesting for your business?
What is Mobile First?
This is the responsive design concept developed by Luke Wroblewski, a specialist in digital products, who today makes up the Google team.
As the English term suggests, Mobile First proposes that projects be prepared considering the mobile device first, and then be adapted to other formats.
In this way, it is possible to eliminate some issues that are irrelevant to the mobile experience and optimize digital products for this new era. Anyway, the golden rule is to preserve responsiveness on all devices.
After all, we are dealing with smaller screens, different tools and interaction possibilities that the desktop did not bring.
Considering the popularity of the mobile device for consuming online content, think about Mobile First it is a real necessity nowadays.
Why is this thought so important?
Unlike a passing trend, the Mobile First came to stay! Being able to yield competitive advantages, it is a way of betting on minimalism, always oriented towards optimizing websites.
Mobility is the protagonist, so it is important to consider the user experience to know if the site really offers the best interaction features.
See some advantages of investing in Mobile First:
More integration between platforms
The modern world asks for solutions that facilitate people's daily lives, either through faster connections or even responsive websites for users.
That's why so many social networks started to adhere to the Mobile First, such as Instagram, Facebook and Twitter.
Across layouts that adapt to different display formats, we guarantee that the resources are literally “in the palm of the hand” of the users.
The same content, which previously depended on the desktop with to be fully checked, it can be easily viewed on mobile devices.
think about the concept Mobile First does not concern the replacement of desktop with – which still remains relevant -, but to the creation of a single and coherent experience, which is valid regardless of the platform chosen by users.
Contrary to what is practiced on a large scale today, the Mobile First does not force the design to adapt to cell phones and similar devices.
With this concept, the development contemplates, from the beginning, the mobile devices, ensuring that the user experience is guaranteed across all devices.
Google itself has already taken steps to adapt its platforms to the concept, requesting that the new projects developed follow this premise.
unique resources
It is also good to remember that while desktop browsers have limitations, mobile brings a series of resources that open up a range of possibilities: GPS, multi-touch, mobile internet, and other intuitive tools.
When thinking about the user experience, Features how these make a difference! To take advantage of these advantages and all their potential, you need to think about the concept Mobile First.
In this sense, any understanding of layout previously established for websites can be reinvented, enhancing more the experiences lived by consumers through their mobile devices.
Best intuitive experience
Most people already use mobile to consume digital content and this is not by chance.
This behavior means that users receive more intuitive and enjoyable experiences from mobile devices. Why not use this to your advantage?
Mobile brings perfect tools and devices to promote brands and strengthen ties with the target audience.
To plan a site following the concept of Mobile First, it is necessary to be aware of this potential, understanding that people want such facilities at their fingertips.
What makes Mobile First essential?
The concept Mobile First is not just a differentiator, but alignment with the direction of technology and standards of layout.
It is by thinking about mobile-optimized content that you will bring more advantages to the target audience.
If the statistics are right, in 2020, 90% of Brazilians will use their smartphone as their first internet access tool. Do you want to be part of that future? start thinking about Mobile First!
Need help creating or redesigning your Mobile First website? Contact us and see how we can improve the user experience on your site!
